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Title: Position and retention in gyms and health clubs
Author: Gonçalves, Celina
Correia, Abel
Keywords: Positioning
Issue Date: 2008
Citation: Gonçalves, Celina; Correia, Abel (2008) - Position and retention in gyms and health clubs. In 9.º Congresso Nacional de Gestão do Desporto e 1.º Congresso Internacional de Gestão do Desporto. Vila Real
Abstract: Physical exercise is no longer seen only as leisure but it has also become a need to wellbeing, health promotion, stress reduction and obesity combating. Other reasons are added, which are related to harmony, body cult, aesthetics, ageing delay and emotional rebalance – concept of wellness diffused in Gyms and Health Clubs (GHC). These must permanently interact with the members in their constant maintenance – retention. There are three reasons for a member to continue participating: to perceive at least one benefit through the participation, to attribute value to that benefit and to believe that the participation will create benefit.
Peer review: yes
Appears in Collections:DCDEF - Posters em Encontros Científicos Nacionais

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