Biblioteca Digital do Instituto Politécnico de Bragança   Instituto Politécnico de Bragança

Biblioteca Digital do IPB >
Escola Superior de Tecnologia e Gestão >
Construções Civis e Planeamento >
DCCP - Resumos em Proceedings Não Indexados ao ISI >

Please use this identifier to cite or link to this item: http://hdl.handle.net/10198/6438

Título: Improving housing quality as markefing strategy
Autor: Fernandes, Sílvia
Teixeira, J. Cardoso
Lopes, Jorge
Palavras-chave: Client's satisfaction
Housing market
Marketing
Quality
Issue Date: 2007
Editora: CIB World Building Congress
Citação: Fernandes, Silvia; Cardoso Teixeira, J.; Lopes, Jorge (2007) - Improving housing quality as markefing strategy. In CIB World Building Congress 2007. South Africa
Resumo: Prospective housing clients in Portugal face up a marked lack of information on the characteristics of housing products, which most often turn out to be very different of their expectations. This lack of information does not allow them to relate adequately quality and cost. Furthermore, housing products are not adequately differentiated owing to an inefficient approach to the market from the part of different actors in the property sector, which makes difficult the understanding of the true needs and wishes of the client. Nowadays, in a highly competitive housing market, it is increasingly needed to weigh the quality of supply, for housing investment is one of the most important decisions of the Portuguese households. Due to the fact that competition on that market is almost exclusively based on price, there is a need for change in the culture of the housing sector that would promote adequate strategies of marketing and quality. This research project has as the main aim to develop a support tool for the construction enterprises in the housing sector in order to improve the value of their products/services and, to a certain extent, the competitiveness of the sector. The model, which is specifically developed for the town of Bragança, is based on information collected from users in newly occupied housing. It was done through the use of a questionnaire- survey conducted on respondents from fourteen multi-family housing, which were built by four contractors/developers.
Arbitragem científica: yes
URI: http://hdl.handle.net/10198/6438
ISBN: 1-920-01704-6
Appears in Collections:DCCP - Resumos em Proceedings Não Indexados ao ISI

Files in This Item:

File Description SizeFormat
AVC -SA - resumo.pdf35,29 kBAdobe PDFView/Open
Statistics
FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

 


  © Instituto Politécnico de Bragança - Biblioteca Digital - Feedback - Statistics
  Estamos no RCAAP Governo Português separator Ministério da Educação e Ciência   Fundação para a Ciência e a Tecnologia

Financiado por:

POS_C UE