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Fitness industry: the influence of service attributes in membership renewal
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Orientador(es)
Resumo(s)
Nowadays
there
are
several
scientific
researches
about
factors
that
encourage
intention
to
renew
and
consequently
promote
retention.
Alexandris,
Zahariadis,
Tsorbatzoudis
&
Grouios
(2004)
consider
expectations
and
the
influence
of
satisfaction
in
retention
with
Murray
and
Howat
(2002).
Green
(2005)
focuses
on
motivation
for
the
participation
and
commitment
in
physical
activity.
Bodet
(2006)
mentions
that
the
quality
is
related
to
the
member
perception
of
results.
Although
the
service
attributes
don´t
have
the
same
value
and
consequently
don’t
have
the
same
influence
in
satisfaction
(Bodet,
2006),
it
is
necessary
to
understand
the
more
significant
attributes.
Descrição
Palavras-chave
Fitness Attributes Renewal
Contexto Educativo
Citação
Gonçalves, Celina; Correia, Abel Hermínio Lourenço; Diniz, Ana (2010). Fitness industry: the influence of service attributes in membership renewal. In Livro de Abstracts do 18th EASM Conference 2010. Praga: European Association for Sport Management. p. 217-219
Editora
European Association for Sport Management