Utilize este identificador para referenciar este registo: http://hdl.handle.net/10198/4982
Título: Fitness industry: the influence of service attributes in membership renewal
Autor: Gonçalves, Celina
Correia, Abel
Diniz, Ana
Palavras-chave: Fitness
Data: 2010
Editora: European Association for Sport Management
Citação: Gonçalves, Celina; Correia, Abel Hermínio Lourenço; Diniz, Ana (2010). Fitness industry: the influence of service attributes in membership renewal. In Livro de Abstracts do 18th EASM Conference 2010. Praga: European Association for Sport Management. p. 217-219
Resumo: Nowadays there are several scientific researches about factors that encourage intention to renew and consequently promote retention. Alexandris, Zahariadis, Tsorbatzoudis & Grouios (2004) consider expectations and the influence of satisfaction in retention with Murray and Howat (2002). Green (2005) focuses on motivation for the participation and commitment in physical activity. Bodet (2006) mentions that the quality is related to the member perception of results. Although the service attributes don´t have the same value and consequently don’t have the same influence in satisfaction (Bodet, 2006), it is necessary to understand the more significant attributes.
Peer review: yes
URI: http://hdl.handle.net/10198/4982
Aparece nas colecções:ESE - Artigos em Proceedings Não Indexados à WoS/Scopus

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