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Title: Contextualized ubiquity: a new opportunity for rendering business information and services
Author: Cunha, Carlos R.
Peres, Emanuel
Morais, Raul
Bessa, Maximino
Reis, Manuel Cabral
Keywords: Ubiquity
Issue Date: 2010
Publisher: Dr. Narciso Cerpa
Citation: Cunha, Carlos R.; Peres, Emanuel; Morais, Raul; Bessa, Maximino; Reis, Manuel Cabral (2010) - Contextualized ubiquity: a new opportunity for rendering business information and services. Journal of Theoretical and Applied Electronic Commerce Research. ISSN 0718-1876. 5:3, p. 55-64
Series/Report no.: Vol 5;Issue 3
Abstract: Stating that information and services are ubiquitous, means that they are available anywhere, anytime. The development of mobile-devices with wireless network-access capabilities, together with the decrease in network-traffic costs and the proliferation of free wireless hotspots, makes the use of mobile-devices, as Internet access tools, increasingly common and attractive. With novel forms of presenting information and to provide new ways to interact with consumers, new business strategies can be boosted, in Customer Relationship Management (CRM) and m-commerce. This paper describes a different approach to the relationship between customers and business-providers, based on contextualization mechanisms located in commercial products, which in turn acts as a gateway to static tag-embedded information as well as web-based information and services. A wine integrated management system, called SIGPV, is presented as a proof-of-concept, enumerating some of possible major business and CRM benefits.
Peer review: yes
ISSN: 0718–1876
Appears in Collections:DIM - Artigos em Revistas Indexados ao ISI/Scopus

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