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Abstract(s)
Atualmente, o turismo de saúde conjetura-se um tipo de turismo emergente em razão da vertente terapêutica ter sido amplificada à vertente preventiva e bem-estar, resultando num aumento da procura termal. Em vista disso, houve a necessidade de se reestruturar os estabelecimentos termais, para redirecionar a oferta turística às necessidades dos termalistas.
Com este estudo, pretende-se clarificar o conhecimento sobre o termalismo, na região de Chaves, sub-região do Alto Tâmega. Posto isto, dada a crescente procura deste produto turístico, a presente investigação tem como principal objetivo analisar o perfil do cliente do balneário termal de Chaves, assim como identificar os fatores determinantes da sua satisfação. Ficando a saber o que os motiva a frequentar, retomar e recomendar o balneário termal.
Nesta perspetiva, depois do referencial teórico-concetual, aplicou-se um questionário presencial, aleatoriamente, a 107 termalistas que frequentaram as termas de Chaves no período compreendido entre 13 de julho e 17 de setembro de 2020. Os dados recolhidos foram submetidos a tratamentos de análise estatística descritiva e inferencial. A análise descritiva exploratória permitiu tecer o perfil do termalista do balneário termal de Chaves, por outro lado, para a validação das hipóteses de investigação do estudo, recorreu-se à análise inferencial, mediante testes paramétricos e não paramétricos. Para produzir as determinantes de satisfação com o balneário termal de Chaves recorreu-se a uma análise multivariada, nomeadamente, a análise fatorial exploratória.
Os resultados permitiram concluir que o cliente do balneário termal de Chaves tem em média 58 anos, proveniente da região norte, que frequenta o balneário termal essencialmente por motivos terapêuticos, na época de verão e por um período médio de 12 dias. Relativamente à satisfação, os termalistas encontram-se globalmente satisfeitos, evidenciando desejo em regressar e vontade de recomendar o espaço termal. Por fim, efetuou-se a análise fatorial exploratória para delinear as determinantes de satisfação com o balneário termal de Chaves, no qual resultou em três fatores, a saber: “Equipamentos”, “Infraestruturas” e “Equipa técnica”.
Currently, health tourism is supposed to be an emerging type of tourism due to the therapeutic aspect having been amplified to the preventive and well-being aspect, increasing in thermal demand. Therefore, there was a need to restructure the thermal establishments, to redirect the tourist offer to the needs of the thermals visitors. With or research, we intend to clarify the knowledge about thermalism, in the region of Chaves, a sub-region of Alto Tâmega. Hence, given the growing demand for this tourist product, the main objective of this research is to analyse the client’s profile of the thermal spa of Chaves, as well as to identify the determining factors of their satisfaction, getting to know what motivates them to attend, resume, and recommend this spa. Through this perspective, after the theoretical-conceptual referential, a random face-to-face questionnaire was applied to 107 thermal spa users who attended the Chaves spa between July 13th and September 17th, 2020. The data collected were submitted to descriptive and inferential statistical analysis. The exploratory descriptive analysis allowed to weave the thermal spa thermal visitors of Chaves’ profile, although, for the validation of the investigation’s hypothesis of the study, an inferential analysis was used, through parametric and non-parametric tests. To produce the determinants of satisfaction with the Chaves thermal spa, a multivariate analysis was used, namely the exploratory factor analysis. The results led to the conclusion that the client of the Chaves thermal spa is on average 58 years old, coming from the north region, which attends the thermal spa essentially for therapeutic reasons, during the summer season and for an average period of 12 days. Regarding the level of satisfaction, the thermals visitors are globally satisfied, showing a desire to return and willingness to recommend the thermal space. Finally, exploratory factor analysis was carried out to delineate the determinants of satisfaction with the Chaves thermal spa, which resulted in three factors: “Equipment”, “Infrastructure” and “Technical team”.
Currently, health tourism is supposed to be an emerging type of tourism due to the therapeutic aspect having been amplified to the preventive and well-being aspect, increasing in thermal demand. Therefore, there was a need to restructure the thermal establishments, to redirect the tourist offer to the needs of the thermals visitors. With or research, we intend to clarify the knowledge about thermalism, in the region of Chaves, a sub-region of Alto Tâmega. Hence, given the growing demand for this tourist product, the main objective of this research is to analyse the client’s profile of the thermal spa of Chaves, as well as to identify the determining factors of their satisfaction, getting to know what motivates them to attend, resume, and recommend this spa. Through this perspective, after the theoretical-conceptual referential, a random face-to-face questionnaire was applied to 107 thermal spa users who attended the Chaves spa between July 13th and September 17th, 2020. The data collected were submitted to descriptive and inferential statistical analysis. The exploratory descriptive analysis allowed to weave the thermal spa thermal visitors of Chaves’ profile, although, for the validation of the investigation’s hypothesis of the study, an inferential analysis was used, through parametric and non-parametric tests. To produce the determinants of satisfaction with the Chaves thermal spa, a multivariate analysis was used, namely the exploratory factor analysis. The results led to the conclusion that the client of the Chaves thermal spa is on average 58 years old, coming from the north region, which attends the thermal spa essentially for therapeutic reasons, during the summer season and for an average period of 12 days. Regarding the level of satisfaction, the thermals visitors are globally satisfied, showing a desire to return and willingness to recommend the thermal space. Finally, exploratory factor analysis was carried out to delineate the determinants of satisfaction with the Chaves thermal spa, which resulted in three factors: “Equipment”, “Infrastructure” and “Technical team”.
Description
Mestrado APNOR
Keywords
Turismo Termalismo Cliente Determinantes da satisfação