Antecedents of members retention in fitness: study of Fitness Clubs in Portugal

Gonçalves, Celina

http://hdl.handle.net/10198/19647

Utilize este identificador para referenciar este registo.

Nome:	Descrição:	Tamanho:	Formato:
poster_malmo.pdf		2 MB	Adobe PDF	Ver/Abrir

Contacte-nos

Autores

Gonçalves, Celina

Resumo(s)

The objective of the present study is to understand the members retention antecedents on fitness clubs in Portugal, in the last five years.The fitness market in Portugal, although not exponentially, continues to grow (IHRSA, 2017). This phenomenon, which was expected to be positive for the market, also increased competition between fitness clubs. As a result, they had to adapt to the changes while at the same time try to keep their members as long as possible - menbers retention.

Palavras-chave

Well-being Frequency of use Expectations Quality of service

URI

http://hdl.handle.net/10198/19647

Citação

Gonçalves, Celina (2018). Antecedents of members retention in fitness: case study of fitness clubs in Portugal. In 26th EASM Conference 2018: Abstract Book. Malmo

Editora

European Association of Sport Management

Coleções

ESE - Posters em Encontros Científicos Internacionais

Licença CC

cclicense-by

Ver registo completo