Antecedents of members retention in fitness: study of Fitness Clubs in Portugal

Gonçalves, Celina

http://hdl.handle.net/10198/19647

Use this identifier to reference this record.

Name:	Description:	Size:	Format:
poster_malmo.pdf		2 MB	Adobe PDF	Download

Send Feedback

Authors

Gonçalves, Celina

Abstract(s)

The objective of the present study is to understand the members retention antecedents on fitness clubs in Portugal, in the last five years.The fitness market in Portugal, although not exponentially, continues to grow (IHRSA, 2017). This phenomenon, which was expected to be positive for the market, also increased competition between fitness clubs. As a result, they had to adapt to the changes while at the same time try to keep their members as long as possible - menbers retention.

Keywords

Well-being Frequency of use Expectations Quality of service

URI

http://hdl.handle.net/10198/19647

Citation

Gonçalves, Celina (2018). Antecedents of members retention in fitness: case study of fitness clubs in Portugal. In 26th EASM Conference 2018: Abstract Book. Malmo