Repository logo
 
Publication

Outdoor tourism demand segmentation: a case study from North of Portugal

2022Conference object Open access
Simple item page
dc.contributor.authorScalabrini, E.C.B.
dc.contributor.authorCorreia, Alexandra I.
dc.contributor.authorNunes, Alcina
dc.contributor.authorVeloso, Cláudia M.
dc.contributor.authorVieira, Elvira Pacheco
dc.contributor.authorFerreira, Fernanda A.
dc.contributor.authorSilva, Goretti
dc.contributor.authorFonseca, Manuel José
dc.contributor.authorCarrança, Paulo
dc.contributor.authorSantos, Sónia
dc.contributor.authorFernandes, Paula Odete
dc.date.accessioned2023-03-07T14:59:50Z
dc.date.available2023-03-07T14:59:50Z
dc.date.issued2022
dc.description.abstractThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. To this end, a survey was applied to visitors who practised outdoor activities in the region. The data was collected between June and September of 2021, and a final sample of 200 valid questionnaires was obtained. ln an overall analysis of the socio-demographic and professional profile of the respondents, it can be said that the sample is constituted by women (50.5%), aged between 28-38 or over (58.5%), with higher education levels (70.5%), single (53.3%) and Portuguese (94.5%), with an average monthly income between 601€ and 2400€ (74%). Most of them live in the Porto Metropolitan Area (25%) located in the Northern region of Portugal. Relating to outdoor activities, 35.5% of the sample occasionally practise these activities in their residence area, and 20% practise 1-2 times a week. The activities most practised were walking/hiding (28.8%), running (11.7%), and cycling (9.5%). This research demonstrates that segmentation of outdoor tourism demand in North of Portugal should set out marketing and promotion strategies in different destinations, attracting demand, from outside the region and according to their preferences. Therefore, this study contributes to the literature by expanding the discussion on outdoor tourism segmentation, an underestimated topic.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationScalabrini, E.C.B.; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, F.A.; Silva, Goretti; Fonseca, Manuel; Carrança, Paulo; Santos, Sónia; Fernandes, Paula O. (2022). Outdoor tourism demand segmentation: a case study from north of Portugal. In THE INC 2022. Limassol, Chipre. p. 194-196pt_PT
dc.identifier.isbn978-9963-697-42-7
dc.identifier.urihttp://hdl.handle.net/10198/27525
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectOutdoor tourismpt_PT
dc.subjectOutdoor activitiespt_PT
dc.subjectMotivationspt_PT
dc.subjectVisitor´s profilept_PT
dc.subjectClusteringpt_PT
dc.titleOutdoor tourism demand segmentation: a case study from North of Portugalpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceLimassol, Chiprept_PT
oaire.citation.endPage196pt_PT
oaire.citation.startPage194pt_PT
oaire.citation.titleTHE INC 2022pt_PT
person.familyNameScalabrini
person.familyNameNunes
person.familyNameVieira
person.familyNameFernandes
person.givenNameElaine C.B.
person.givenNameAlcina
person.givenNameElvira Pacheco
person.givenNamePaula Odete
person.identifierhttps://scholar.google.com/citations?user=uwiO_FgAAAAJ&hl=pt-PT
person.identifierA-5395-2010
person.identifierN-3804-2013
person.identifier.ciencia-idC215-238E-B5E1
person.identifier.ciencia-id1111-680F-0CAF
person.identifier.ciencia-idB913-0565-0908
person.identifier.ciencia-id991D-9D1E-D67D
person.identifier.orcid0000-0001-7164-2471
person.identifier.orcid0000-0003-4056-9747
person.identifier.orcid0000-0002-9296-3896
person.identifier.orcid0000-0001-8714-4901
person.identifier.ridM-8259-2013
person.identifier.scopus-author-id57219651339
person.identifier.scopus-author-id55907654000
person.identifier.scopus-author-id180827-009829
person.identifier.scopus-author-id35200741800
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication1b00625e-3454-47d8-8ab5-016f90c9d7e2
relation.isAuthorOfPublicationf96c3560-c1d3-432c-aa84-49982ea86106
relation.isAuthorOfPublication20a7a09b-08b2-4e43-8195-d3eb94852f13
relation.isAuthorOfPublication2269147c-2b53-4d1c-bc1b-f1367d197262
relation.isAuthorOfPublication.latestForDiscovery1b00625e-3454-47d8-8ab5-016f90c9d7e2

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
the-inc-2022-proceedings_ECBS.pdf
Size:
1.85 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.75 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

ESTiG - Resumos em Proceedings Não Indexados à WoS/Scopus