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Visitors to Vale do Tua Regional Natural Park in northeast Portugal: a cluster segmentation analysis

2023Comunicação em conferência Acesso aberto
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dc.contributor.authorLopes, Luisa
dc.contributor.authorEsteves, Salete
dc.contributor.authorSantos, Lara
dc.date.accessioned2023-10-30T14:25:42Z
dc.date.available2023-10-30T14:25:42Z
dc.date.issued2023
dc.description.abstractTourism plays an important role in many economies, and in Portugal, protected areas (PA) have had a strong impact in terms of tourist and economic attractiveness. This study identifies visitors of a Portuguese protected area (PPA), the Vale do Tua Regional Natural Park (PNRVT), based on benefit segmentation. It addresses the following research questions: what are the possible PNRVT market segments? What is the profile of each segment? What motivates each group to visit the PNRVT? It seems important to know the perceptions and profile of potential visitors to PNRVT understanding their motivations and the importance given to resources, activities, equipment, and services they desire. For these purposes, data were collected through a self-administrated questionnaire and multivariate statistics techniques (hierarchical and K-means cluster analysis) were applied, reaching a convenience sample of 395 respondents. From the results obtained, it is possible to conclude that visitors of the PPAs aim to see nature, landscape, flora, fauna, and pedestrian paths. Concerning the PNRVT, five distinct segments of visitors were identified, based on the resources, activities, equipment, and services as desired benefits and further characterized by the motivation for their visit, the frequency of visit, and their sociodemographic profiles. In practice, the present investigation contributes by helping public and private institutions and companies to improve their tourism offerings and develop more efficient marketing plans.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationLopes, Luisa; Esteves, Maria; Santos, Lara (2023). Visitors to Vale do Tua Regional Natural Park in northeast Portugal: a cluster segmentation analysis. In International Conference on Tourism, Technology and Systems, ICOTTS 2022. Springer. p. 365-379. ISBN 978-981-99-0336-8pt_PT
dc.identifier.doi10.1007/978-981-99-0337-5_31pt_PT
dc.identifier.isbn978-981-99-0336-8
dc.identifier.issn2190-3018
dc.identifier.urihttp://hdl.handle.net/10198/28846
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.relationUID/BP/04470/2020pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectVisitorspt_PT
dc.subjectTua valleypt_PT
dc.subjectPortuguese protected areapt_PT
dc.subjectConsumer profilept_PT
dc.subjectCluster analysispt_PT
dc.subjectSegmentationpt_PT
dc.titleVisitors to Vale do Tua Regional Natural Park in northeast Portugal: a cluster segmentation analysispt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.endPage379pt_PT
oaire.citation.startPage365pt_PT
oaire.citation.titleAdvances in Tourism, Technology and Systemspt_PT
person.familyNameLopes
person.familyNameEsteves
person.givenNameLuisa
person.givenNameSalete
person.identifier.ciencia-idE41C-366E-BE9E
person.identifier.ciencia-id411F-4C00-6212
person.identifier.orcid0000-0003-2039-0125
person.identifier.orcid0000-0002-1353-8462
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication4410123f-7cc3-4a8d-a596-4a08d1d13b5b
relation.isAuthorOfPublicationfda6f257-f565-4810-b563-6d5a6d0b7021
relation.isAuthorOfPublication.latestForDiscoveryfda6f257-f565-4810-b563-6d5a6d0b7021

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