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Territorial resources and sustainable innovation in tourism accommodation: a portuguese startup competitive strategy
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Orientador(es)
Resumo(s)
The tourism industry is under increasing pressure to address its negative externalities, mitigate resource depletion, and adapt to changing consumer expectations. In this context, sustainable innovation has emerged as a critical strategy for achieving sustainable growth and competitive differentiation, encompassing the development and implementation of new products, processes, and organizational practices that reduce environmental impacts and promote sustainability within the sector. The use of renewable endogenous products as a catalyst for the eco-innovation process, beyond the implementation of sustainable practices (e.g., rainwater harvesting and reduction of single-use plastics), has not, to the best of our knowledge, been sufficiently investigated in the literature. Therefore, this study aims to provide a comprehensive perspective on sustainable tourism innovation, considering the role of the territory, in the perspective of resource provider, driving innovation, as well as the ultimate beneficiary of this innovation, promoting sustainable development, particularly in low-density territories. The study employs a qualitative methodological framework, operationalized through an in-depth case study of Ecocubo, a Portuguese startup specializing in modular ecological accommodation. Grounded in the Resource-Based View (RBV) Theory, Dynamic Capabilities Theory, Network Theory, and Open Innovation, this research demonstrates how sustainable tourism and tourism-related firms can achieve competitive advantage by orchestrating environmental resources and green capabilities.
Descrição
Palavras-chave
Resource-Based View sustainable tourism sustainable innovation dynamic capabilities networks
Contexto Educativo
Citação
Fernandes, C.; Pinheiro, E. (2025). Territorial Resources and Sustainable Innovation in Tourism Accommodation: A Portuguese Startup Competitive Strategy. In 53rd EBES Conference - Program and Abstract Book. Madrid:Faculty of Economics and Business Universidad Complutense Madrid. p. 151-152. ISBN 978-625-95653-4-7