Are rural accommodation enterprises efficiently present online?

Fernandes, Joana; Nogueira, Sónia P.; Pires, Luís

Publication

Are rural accommodation enterprises efficiently present online?

2020Conference paper

dc.contributor.author	Fernandes, Joana
dc.contributor.author	Nogueira, Sónia P.
dc.contributor.author	Pires, Luís
dc.date.accessioned	2023-02-20T15:30:36Z
dc.date.available	2023-02-20T15:30:36Z
dc.date.issued	2020
dc.description.abstract	This study regards rural accommodation enterprises (RAE) and how much of their business is made online and what can be done to improve it. This work focus on 10 enterprises from the northeast of Portugal, since it is a more deprived and isolated region and far from the touristic centres. As such, these companies need to attract the visitors through their online presence. We analysed their use of ICT, if they had a digital marketing strategy and what could be done to improve their presence and their results through online marketing tools. It was possible to understand that the majority of the companies only have a minimal investment in online presence through the Booking platform and with their website. They do not work efficiently the social networks and they do not use, or know, most of the marketing online tools. As a result, even though the studied companies are willing to evolve digitally and to enhance their presence in a more efficient way, this is limited to the investment that is required since they all feel they cannot invest at the time. It is clear that for these companies and specially in these regions it is vital to bring European funds to help them evolve to the digital market in a knowledgeable and efficient way.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Fernandes, Joana; Nogueira, Sónia P.; Pires, Luís (2020). Are rural accommodation enterprises efficiently present online?. In Proceedings of the 36th International Business Information Management Association. p. 11531-11536. ISBN 978-0-9998551-5-7	pt_PT
dc.identifier.isbn	978-0-9998551-5-7
dc.identifier.uri	http://hdl.handle.net/10198/27065
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	pt_PT
dc.subject	Rural accommodation enterprises	pt_PT
dc.subject	Digital marketing	pt_PT
dc.subject	Online tool	pt_PT
dc.title	Are rural accommodation enterprises efficiently present online?	pt_PT
dc.type	conference paper
dspace.entity.type	Publication
oaire.citation.conferencePlace	Espanha	pt_PT
oaire.citation.endPage	11536	pt_PT
oaire.citation.startPage	11531	pt_PT
oaire.citation.title	36th IBIMA Conference	pt_PT
person.familyName	Fernandes
person.familyName	Nogueira
person.familyName	Pires
person.givenName	Joana
person.givenName	Sónia P.
person.givenName	Luís
person.identifier.ciencia-id	A41D-FF9D-929E
person.identifier.ciencia-id	9C19-D54B-821B
person.identifier.ciencia-id	5C17-F4F0-882E
person.identifier.orcid	0000-0001-5962-2945
person.identifier.orcid	0000-0002-8675-6102
person.identifier.orcid	0000-0002-1672-0577
person.identifier.scopus-author-id	57192979809
rcaap.rights	openAccess	pt_PT
rcaap.type	conferenceObject	pt_PT
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