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Advisor(s)
Abstract(s)
Nos últimos anos, o turismo tornou-se um dos principais impulsionadores da economia global, movimentando milhares de pessoas em todo o mundo. Os turistas procuram cada vez mais experiências agradáveis, o que torna essencial compreender suas necessidades e desejos.
A Póvoa de Lanhoso, localizada no coração de Portugal, é conhecida pelo seu rico património histórico, cultural e natural, atraindo visitantes de todo o país e do estrangeiro. O turismo desempenha um papel crucial na governação local, impulsionando o desenvolvimento socioeconómico da região.
Desta forma, a presente dissertação surge com o intuito de avaliar o grau de satisfação e de lealdade dos visitantes que se deslocam ao município da Póvoa de Lanhoso. O concelho da Póvoa de Lanhoso destaca-se como destino turístico de excelência, sendo procurado pelas suas paisagens, história, monumentos e gastronomia. Consciente da relevância que as políticas de promoção turística têm para o desenvolvimento do concelho, o Município da Póvoa de Lanhoso, apostou num segmento turístico em forte expansão: o turismo itinerante, cuja adesão vai ganhando expressão entre turistas nacionais e estrangeiros, sobretudo na modalidade do autocaravanismo, tido como um segmento turístico caracterizado por circular todo o ano e não apenas na época estival, com reflexos importantes no comércio e restauração dos locais visitados. Pelos resultados obtidos observou-se que os turistas encontram-se satisfeitos com a experiência de visitar a Póvoa de Lanhoso, ainda que existam vários aspetos a serem melhorados para potencializar de forma mais evidente o turismo na vila.
Over the last few years, tourism has become one of the main drivers of the global economy, moving thousands of people around the world. Tourists are increasingly looking for pleasant experiences, which makes it essential to understand their needs and desires. Póvoa de Lanhoso, located in the heart of Portugal, is known for its rich historical, cultural and natural heritage, attracting visitors from all over the country and abroad. Tourism plays a crucial role in local governance, driving the socio-economic development of the region. This dissertation therefore aims to assess the level of satisfaction and loyalty of visitors to the municipality of Póvoa de Lanhoso. The municipality of Póvoa de Lanhoso stands out as a tourist destination of excellence, sought after for its landscapes, history, monuments and gastronomy. Aware of the importance of tourism promotion policies for the development of the municipality, the Municipality of Póvoa de Lanhoso has invested in a booming tourist segment: itinerant tourism, which is gaining popularity among domestic and foreign tourists, especially in the form of motorhome tourism, which is a tourist segment characterized by circulation throughout the year and not just during the summer season, with important repercussions on the commerce and restaurants of the places visited. From the results obtained, it was observed that tourists are satisfied with the experience of visiting Póvoa de Lanhoso, although there are several aspects to be improved to enhance tourism in the town.
Over the last few years, tourism has become one of the main drivers of the global economy, moving thousands of people around the world. Tourists are increasingly looking for pleasant experiences, which makes it essential to understand their needs and desires. Póvoa de Lanhoso, located in the heart of Portugal, is known for its rich historical, cultural and natural heritage, attracting visitors from all over the country and abroad. Tourism plays a crucial role in local governance, driving the socio-economic development of the region. This dissertation therefore aims to assess the level of satisfaction and loyalty of visitors to the municipality of Póvoa de Lanhoso. The municipality of Póvoa de Lanhoso stands out as a tourist destination of excellence, sought after for its landscapes, history, monuments and gastronomy. Aware of the importance of tourism promotion policies for the development of the municipality, the Municipality of Póvoa de Lanhoso has invested in a booming tourist segment: itinerant tourism, which is gaining popularity among domestic and foreign tourists, especially in the form of motorhome tourism, which is a tourist segment characterized by circulation throughout the year and not just during the summer season, with important repercussions on the commerce and restaurants of the places visited. From the results obtained, it was observed that tourists are satisfied with the experience of visiting Póvoa de Lanhoso, although there are several aspects to be improved to enhance tourism in the town.
Description
Mestrado em IPB-ESTG e ASSOCIAÇÃO DE POLITÉCNICOS DO NORTE (APNOR): Instituto Politécnico do Cávado e do Ave, P. Porto, Instituto Politécnico de Viana do Castelo
Keywords
Turismo Póvoa de Lanhoso Satisfação Recomendação Património Natureza