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Marketing digital e empreendedorismo feminino: estudo de caso de uma agência segmentada nos nichos de moda, saúde, beleza e bem-estar no norte de Portugal
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A Usercon é uma empresa de assessoria de marketing digital focada em apoiar mulheres empreendedoras nos nichos de moda, saúde, beleza e bem-estar. Sua proposta é capacitá-las a se posicionarem no mercado digital de forma estratégica, ampliando a visibilidade de suas marcas e maximizando seus resultados. Atuando como uma extensão da Pontíz Marketing, a Usercon utiliza sua infraestrutura operacional e fiscal, enquanto mantém sua identidade própria e expertise nos nichos atendidos.
Os serviços da Usercon incluem gestão de redes sociais, publicidade online, criação de sites institucionais, captação audiovisual, coprodução de lançamentos digitais e implementação de Customer Relationship Management (CRM). Durante a validação do Minimum Viable Product (MVP), ações como a parceria com a loja Rapaza confirmaram a eficácia do modelo de negócio. Além disso, a expansão para os nichos de saúde e beleza ampliou o alcance e a relevância da marca.
Com base nos resultados obtidos, a Usercon está estrategicamente posicionada para escalar suas operações, introduzir formações online e consolidar sua presença no mercado digital. Este trabalho é um estudo de caso que explora a fundamentação teórica e prática que sustenta o modelo de negócio da Usercon, utilizando tanto a validação do MVP com a loja Rapaza quanto experiências reais com outros clientes da Usercon para demonstrar sua eficácia e potencial de crescimento.
Usercon is a digital marketing consultancy that supports female entrepreneurs in the fashion, health, beauty, and wellness sectors. Its mission is to empower them to strategically position themselves in the digital market, enhancing their brand visibility and maximizing results. Acting as an extension of Pontíz Marketing, Usercon leverages Pontiz's operational and fiscal infrastructure while maintaining its unique identity and expertise in its niches. Usercon's services include social media management, online advertising, institutional website creation, audiovisual production, co-production of digital launches, and CRM implementation. During the MVP validation phase, initiatives like the partnership with the Rapaza store confirmed the business model's effectiveness. Expanding into the health and beauty sectors also broadened the brand's reach and relevance. Based on the results, Usercon is strategically positioned to scale its operations, introduce online training programs, and consolidate its presence in the digital market. This work is a case study exploring the theoretical and practical foundation that supports Usercon's business model, using both the MVP validation with the Rapaza store and real-world experiences with other Usercon clients to demonstrate its effectiveness and growth potential.
Usercon is a digital marketing consultancy that supports female entrepreneurs in the fashion, health, beauty, and wellness sectors. Its mission is to empower them to strategically position themselves in the digital market, enhancing their brand visibility and maximizing results. Acting as an extension of Pontíz Marketing, Usercon leverages Pontiz's operational and fiscal infrastructure while maintaining its unique identity and expertise in its niches. Usercon's services include social media management, online advertising, institutional website creation, audiovisual production, co-production of digital launches, and CRM implementation. During the MVP validation phase, initiatives like the partnership with the Rapaza store confirmed the business model's effectiveness. Expanding into the health and beauty sectors also broadened the brand's reach and relevance. Based on the results, Usercon is strategically positioned to scale its operations, introduce online training programs, and consolidate its presence in the digital market. This work is a case study exploring the theoretical and practical foundation that supports Usercon's business model, using both the MVP validation with the Rapaza store and real-world experiences with other Usercon clients to demonstrate its effectiveness and growth potential.
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Usercon Nichos de moda Saúde Beleza e bem-estar Mercado digital Marketing