| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.7 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O empreendedorismo, como um conceito que já é conhecido desde os tempos antigos, tem-se tornado cada vez mais importante para o desenvolvimento das sociedades. É uma atividade com grande dinâmica no mundo atual criando riquezas, não só monetárias, mas também ideológicas, permitindo ao homem desenvolver as suas mais inusitadas ideias, promovendo assim mudanças. Contribui para a criação de novos postos de trabalho, gerando ciclos na economia de um país, trazendo assim a possibilidade de subsistência. A criação de novos postos de trabalho combate males existentes na sociedade, como por exemplo a pobreza, fome, falta de abrigo e crises económicas no seu geral. Ao diminuir esses males o investimento na educação sofre um aumento apelativo. Apostar no desenvolvimento da cultura empreendedora e inovadora é uma mais-valia para todos os envolvidos, sendo a sua relevância indiscutível. Este trabalho consiste na elaboração de um plano de negócios, que teve como objetivo o estudo da viabilidade de implementação de uma loja de venda de produtos cosméticos capilares na cidade de Bragança, Portugal. A CacauCosmetics pretende atualmente investir na venda a retalho de forma inovadora. De acordo com o estudo de mercado realizado, pode constatar-se que a atividade da nova empresa será aceite pelos futuros clientes na comunidade em que se encontra inserido (informação adquirida por via de questionários). De acordo com o estudo realizado, com base nos cálculos efetuados, o projeto apresenta rentabilidade, poderá fazer face a todos os seus compromissos financeiros e obter um lucro satisfatório com perspetivas de crescimento a longo a longo prazo.
Entrepreneurship has been and has become increasingly important for the development of society. It is an activity that creates a dynamic world, generating not only economic wealth but also discusses ideological issues, allowing humanity to develop their most unusual ideas, promoting social and economic changes. It creates new jobs and generates new economic cycles in a country's economy. Entrepreneurship and economic development help to tackle poverty, hunger, homelessness, and future economic crisis in general. Investing on the development of an entrepreneurial and innovative culture is an asset for all involved. This work intends to develop a business plan, which aimed to analyze the feasibility of implementing a retail store for hair cosmetic products in the city of Bragança, Portugal. CacauCosmetics currently intends to invest in the retailing sector in an innovative way. According to the research market study carried out, the activity of the new company will be accepted by future customers in the community in which it operates (data obtained through questionnaires). According to the study carried out, based on the calculations made, the project is profitable, and will be able to meet all its financial commitments and obtain a satisfactory profit with prospects for long-term growth. Keywords: entrepreneurship,
Entrepreneurship has been and has become increasingly important for the development of society. It is an activity that creates a dynamic world, generating not only economic wealth but also discusses ideological issues, allowing humanity to develop their most unusual ideas, promoting social and economic changes. It creates new jobs and generates new economic cycles in a country's economy. Entrepreneurship and economic development help to tackle poverty, hunger, homelessness, and future economic crisis in general. Investing on the development of an entrepreneurial and innovative culture is an asset for all involved. This work intends to develop a business plan, which aimed to analyze the feasibility of implementing a retail store for hair cosmetic products in the city of Bragança, Portugal. CacauCosmetics currently intends to invest in the retailing sector in an innovative way. According to the research market study carried out, the activity of the new company will be accepted by future customers in the community in which it operates (data obtained through questionnaires). According to the study carried out, based on the calculations made, the project is profitable, and will be able to meet all its financial commitments and obtain a satisfactory profit with prospects for long-term growth. Keywords: entrepreneurship,
Description
Mestrado em Empreendedorismo e Inovação ESTG
Keywords
Empreendedorismo Inovação Plano de negócio Bragança Cosmética capilar