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Abstract(s)
O empreendedorismo tem sido objeto de estudo incessante pelos académicos e objeto de preocupação dos governos dos diversos países. Nesta senda tem surgido várias iniciativas, entre elas está o empreendedorismo no setor têxtil e de vestuário. Este setor chamou a atenção das promotoras da presente ideia de negócio. Como tal, este estudo tem como objetivo a estruturação de uma ideia de negócio voltada à abertura de uma loja que tem como conceito de base a criação de uma estrutura de negócio que tem subjacente a venda de roupas bordadas provenientes da reutilização de roupas usadas, venda de roupas novas bordadas na loja, prestação de serviços para confeção de roupas bordadas. Num setor onde a marca tem um grande valor expressivo, sendo um fator decisivo para determinar a decisão de compra por parte dos clientes, o presente plano de negócio tem subjacente a criação de uma marca de vestuário de nome Confashion Dream, baseada nos valores da personalização, exclusividade, sustentabilidade e customização. A marca Confashion Dream tem como grande caraterística diferenciadora a sustentabilidade dos seus produtos produzidos a partir de roupas usadas, atrelado ao bordado. O presente plano de negócio tem como objetivo fazer uma descrição da ideia de negócio, fazer uma análise detalhada do meio envolvente interno e externo, nomeadamente o público-alvo e os concorrentes da empresa, de modo a traçar uma melhor estratégia de venda, de marketing e identificar vantagens competitivas. De forma a testar a viabilidade económico-financeira do negócio, foi utilizado o modelo de negócios disponibilizado pelo IAPMEI. A metodologia utilizada para a elaboração do plano de negócio consistiu numa primeira fase na revisão bibliográfica e no enquadramento teórico sobre o empreendedorismo e o setor de atividade. A seguir efetuou-se a análise PESTEL, a análise SWOT, análise das 5 forças de Porter, e desenvolveu-se um inquérito para saber a aceitação do produto da empresa perante os seus potenciais clientes. Da realização do plano financeiro concluiu-se que o projeto empresarial Confashion Dream, apresenta um volume de negócio no primeiro ano de atividade no valor de 168.300,00€, um VAL de 137.708,00€ numa perspetiva de pré-financiamento, 127.389,00€ numa perspetiva pós-financiamento e 239.599,00€ numa perspetiva do investidor. O período de recuperação de investimento será de 1 ano, aproximadamente. Assim, os indicadores sugerem a implementação do projeto.
Entrepreneurship has been the subject of constant study by academics and the object of concern of several countries. In this path, several enterprises have been created, among them are many in the textile and clothing sector. This sector has attracted the attention of female entrepreneurs line the promoters of this project. This study aims to develop a business idea implementing a store and a brand to delivery embroidery services in used or new clothes and sale new embroidered clothes. In a sector where the brand has great expressive value, being a decisive factor in determining the purchase decision by customers, this business plan underpins the creation of a clothing brand named Confashion Dream, based on the values of exclusivity, sustainability, and customization. The Confashion Dream brand has as a major distinguishing feature the sustainability of its products produced from textile wastes using embroidery designs. Therefore, the purpose of this business plan is to describe the business idea, to make a detailed analysis of the internal and external environment, namely the target audience and the company's competitors, in order to outline a better sales and marketing strategy and competitive advantages. To support the viability of the business plan, a financial and economic analysis of the business was made using the tool provided by IAPMEI. The methodology used for the elaboration of the business plan consisted in a first stage, in a literature review, the PESTEL analysis, the SWOT analysis, the Porter's 5 forces model, and a survey to know the acceptance of the company's product by potential customers. In the second stage consists in a financial plan analysis to evaluate the economic and financial viability of the project. The financial plan allowed to conclude that the Confashion Dream business project will have a turnover in the first year of activity of € €168,300.00, a Net Present Value of €137,708.00 from a perspective of pre-financing, €127,389.00 from a post-financing perspective and €239,599.00 from an investor perspective. The expected payback period is approximately 1 year.
Entrepreneurship has been the subject of constant study by academics and the object of concern of several countries. In this path, several enterprises have been created, among them are many in the textile and clothing sector. This sector has attracted the attention of female entrepreneurs line the promoters of this project. This study aims to develop a business idea implementing a store and a brand to delivery embroidery services in used or new clothes and sale new embroidered clothes. In a sector where the brand has great expressive value, being a decisive factor in determining the purchase decision by customers, this business plan underpins the creation of a clothing brand named Confashion Dream, based on the values of exclusivity, sustainability, and customization. The Confashion Dream brand has as a major distinguishing feature the sustainability of its products produced from textile wastes using embroidery designs. Therefore, the purpose of this business plan is to describe the business idea, to make a detailed analysis of the internal and external environment, namely the target audience and the company's competitors, in order to outline a better sales and marketing strategy and competitive advantages. To support the viability of the business plan, a financial and economic analysis of the business was made using the tool provided by IAPMEI. The methodology used for the elaboration of the business plan consisted in a first stage, in a literature review, the PESTEL analysis, the SWOT analysis, the Porter's 5 forces model, and a survey to know the acceptance of the company's product by potential customers. In the second stage consists in a financial plan analysis to evaluate the economic and financial viability of the project. The financial plan allowed to conclude that the Confashion Dream business project will have a turnover in the first year of activity of € €168,300.00, a Net Present Value of €137,708.00 from a perspective of pre-financing, €127,389.00 from a post-financing perspective and €239,599.00 from an investor perspective. The expected payback period is approximately 1 year.
Description
Mestrado em Empreendedorismo e Inovação ESTG-IPB
Keywords
Plano de negócio Empreendedorismo Setor têxtil Vestuário Bordados