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| 2.66 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Há muitas pessoas que falam português e querem aprender polaco, mas há muito poucos materiais de estudo disponíveis na Internet. Os métodos tradicionais de ensino de idiomas, baseados no estudo de regras gramaticais e listas de palavras únicas, não são eficientes. É necessário utilizar técnicas inovadoras testadas e divulgadas em estudos científicos nos últimos anos. É por isso que foi criado o Brazulaca, um curso de polaco para falantes de português. Após uma breve estrutura teórica sobre métodos de aprendizagem de línguas e a procura por um curso, é apresentado um plano de negócios que tem como principais objetivos: (1) apresentar a ideia de negócio em que se baseia o Brazulaca, um curso de polaco para falantes de português que utiliza técnicas eficazes e inovadoras de ensino e aprendizagem de uma língua; (2) descrever a estratégia de marketing e vendas da empresa; (3) analisar a viabilidade financeira e económica do negócio. As ferramentas que foram utilizadas para apresentar e avaliar a empresa são as que normalmente são utilizadas para fundamentar a criação de um negócio e preparar um plano de negócios. Foi feito um estudo de mercado para obter informações sobre clientes, clientes potenciais, procura do mercado e, também, sobre a concorrência. Foi utilizado o modelo de análise económica e financeira do IAPMEI para preparar o plano financeiro da empresa. A análise de mercado mostra que a atividade e os serviços da Brazulaca são importantes e necessários. O plano financeiro comprova a rentabilidade e a viabilidade do negócio.
Many people speak Portuguese and want to learn Polish, but there are very few materials available on the internet. The traditional methods of teaching languages based on studying grammar rules and lists of single words are not efficient. It is needed to use innovative techniques based on the last year's published scientific studies. It is why Brazulaca, a Polish Course for Portuguese speakers, was created. After a brief theoretical framework about language learning methods and demand for a mentioned course, is presented a business plan that has as the main objectives: (1) to present an idea of Brazulaca business, a Polish course for Portuguese speakers which uses effective and innovative techniques of teaching and learning a language; (2) to describe the marketing and sales strategies of the company; (3) analyse the financial and economic viability of the business. The tools that were used to present and evaluate the company are the ones that are usually used to create a business and prepare business plans. A market study was made to obtain information about clients, potential clients, market demand, and competition. An economic and financial analysis model from IAPMEI has been used to prepare the company's financial plan. The market analysis shows that the activity and services of Brazulaca are important and needed. The financial plan proves the profitability and viability of the business. Keywords:
Many people speak Portuguese and want to learn Polish, but there are very few materials available on the internet. The traditional methods of teaching languages based on studying grammar rules and lists of single words are not efficient. It is needed to use innovative techniques based on the last year's published scientific studies. It is why Brazulaca, a Polish Course for Portuguese speakers, was created. After a brief theoretical framework about language learning methods and demand for a mentioned course, is presented a business plan that has as the main objectives: (1) to present an idea of Brazulaca business, a Polish course for Portuguese speakers which uses effective and innovative techniques of teaching and learning a language; (2) to describe the marketing and sales strategies of the company; (3) analyse the financial and economic viability of the business. The tools that were used to present and evaluate the company are the ones that are usually used to create a business and prepare business plans. A market study was made to obtain information about clients, potential clients, market demand, and competition. An economic and financial analysis model from IAPMEI has been used to prepare the company's financial plan. The market analysis shows that the activity and services of Brazulaca are important and needed. The financial plan proves the profitability and viability of the business. Keywords:
Description
Mestrado em Empreendedorismo e Inovação ESTG-IPB
Keywords
Ensino à distância Métodos de ensino Aprendizagem de idiomas Língua polaca Plano de negócios