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Publication
Innovation management in micro and small commercial enterprises: an analysis of the level of innovation
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Advisor(s)
Abstract(s)
Micro and Small Enterprises (MSE), mostly the Commercial MSE are considered the most dynamic and elastic forms of activity. In the economy, the foundation and development of these are important for the creation of the so-called "normal" economic environment. In the recent past, it was enough for enterprises to meet their needs in a profitable way to stay on the market, but that scenario has changed dramatically. The key to longevity and business competitiveness lies in innovation. Accordingly, the main objective of this research was to present a conceptual model of innovation research in Commercial MSE to analyse (1) the innovation level of Commercial MSE, (2) how the innovation presents itself in the Commercial MSE as a result of its business environments. For this, the study was based on a sample of 213 Commercial MSE of the State of Piauí. The data were collected through the application of the Innovation Radar conducted by the SEBRAE Local Innovation Agents program. Statistical techniques of descriptive, exploratory and inferential nature were used. The results showed that MSE have innovation capacity between "Little Innovative" and "Occasional Innovative”.
Description
Keywords
Micro and small commercial wnterprises Innovation Brazil Management
Pedagogical Context
Citation
Walter, Cícero; Veloso, Cláudia M.; Fernandes, Paula O. (2017). Innovation management in micro and small commercial enterprises: an analysis of the level of innovation. In II International Congress Interdisciplinarity in Social and Human Sciences. Universidade Algarve, Faro, Portugal. p. 580-586. ISBN 978-989-8472-82-3
Publisher
Universidade do Algarve