Publicação
Wellness tourism: exploratory analysis of portuguese consumers' profile
| dc.contributor.author | Villarroel, Karen | |
| dc.contributor.author | Nunes, Alcina | |
| dc.date.accessioned | 2023-02-22T16:03:15Z | |
| dc.date.available | 2023-02-22T16:03:15Z | |
| dc.date.issued | 2020 | |
| dc.description.abstract | Wellness tourism is a recent and fast-growing trend globally that plays a significant role in the economic development of many tourism destinations around the world. Portugal already possesses a range of wellbeing activities to offer, for instance, the thermal springs that can constitute a more authentic tourism regional/local destination. This type of tourism offer can boost regional economies, improving both tourists' and residents' quality of life. In such a context, this research work intends to understand how the Portuguese residents understand the wellness tourism activities, particularly the thermal offer and to identify a customer profile. A questionnaire was conducted, to guide businesses into the comprehension of market needs and expectations according to the customers' profile, and an exploratory statistical descriptive analysis has been applied. The results allow designing a set of strategies according to the profile defined. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Villarroel, Karen; Nunes, Alcina (2020). Wellness tourism: exploratory analysis of portuguese consumers' profile. In the 36th International Business Information Management Association (IBIMA). Granada, Spain. ISBN 978-0-9998551-5-7. p. 12319 - 12328 | pt_PT |
| dc.identifier.isbn | 978-0-9998551-5-7 | |
| dc.identifier.uri | http://hdl.handle.net/10198/27105 | |
| dc.language.iso | eng | pt_PT |
| dc.publisher | International Business Information Management Association (IBIMA) | pt_PT |
| dc.relation | GreenHealth - Digital strategies in biological assets to improve wellbeing and promote green health" (Norte-01-0145-FEDER-000042), supported by Norte Portugal Regional Operational Programme (NORTE 2020), under the PORTUGAL 2020 Partnership Agreement, through the European Regional Development Fund (ERDF). | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Wellness tourism | pt_PT |
| dc.subject | Thermalism | pt_PT |
| dc.subject | Consumer profile | pt_PT |
| dc.subject | Portugal | pt_PT |
| dc.title | Wellness tourism: exploratory analysis of portuguese consumers' profile | pt_PT |
| dc.type | conference paper | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Granada, Spain | pt_PT |
| oaire.citation.endPage | 12328 | pt_PT |
| oaire.citation.startPage | 12319 | pt_PT |
| oaire.citation.title | 36th International Business Information Management Association Conference: Sustainable Economic Development and Advancing Education Excellence in the era of Global Pandemic | pt_PT |
| person.familyName | Nunes | |
| person.givenName | Alcina | |
| person.identifier.ciencia-id | 1111-680F-0CAF | |
| person.identifier.orcid | 0000-0003-4056-9747 | |
| person.identifier.rid | M-8259-2013 | |
| person.identifier.scopus-author-id | 55907654000 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
| relation.isAuthorOfPublication | f96c3560-c1d3-432c-aa84-49982ea86106 | |
| relation.isAuthorOfPublication.latestForDiscovery | f96c3560-c1d3-432c-aa84-49982ea86106 |