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This thesis aims to develop a business plan for a digital marketing agency called “Maddness Marketing”,
specialising in short-form content marketing and advertisements like TikTok, YouTube shorts and Instagram
reels for real estate agencies. In the literature review, research will be conducted to learn more about this topic, such as the real estate market in Portugal, the impact of social media on the real estate industry in Portugal and the digital market roles in transforming the real estate marketplace in Portugal. The Madness Marketing business aims to attract more national and international clients to invest in the real estate sector in Portugal through the opportunities given by the Portuguese government, such as the Golden Visa and many more mentioned in the literature review section of this thesis paper. By following the guidelines of Madness marketing for future potential clients, we will be able to support them and enable them to make the best decisions to invest in this real estate sector as this firm will contain several benefits that can be taken as an advantage for the clients.
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Real estate industry Digital marketing agency Online business Social media TikTok YouTube shorts and instagram reels