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A conceptual research model proposal of digital marketing adoption and impact on low density tourism regions

2018Conference paper Restricted access
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dc.contributor.authorJorge, Filipa
dc.contributor.authorTeixeira, Mário Sérgio
dc.contributor.authorCorreia, Ricardo Jorge
dc.contributor.authorGonçalves, Ramiro Manuel
dc.contributor.authorMartins, José
dc.contributor.authorBessa, Maximino
dc.date.accessioned2019-02-01T15:21:36Z
dc.date.available2019-02-01T15:21:36Z
dc.date.issued2018
dc.description.abstractNowadays, tourism faces the technology progress challenge. Tourists are changing the way they search for information and the way they buy tourism products and services. Therefore, becomes important to analyze the influence of relevant digital marketing tools on low density tourism regions success, measured through destination image, tourists’ satisfaction and loyalty. The main aim of this article is to demonstrate the theoretical support of a model about the impact of digital marketing tools technologies on low density tourism region. To achieve this purpose, a literature review will be used as a methodological basis. This study also intends to contribute to the scientific debate through the improvement of knowledge in digital marketing tools applied to tourism and for this industry stakeholders.pt_PT
dc.description.sponsorshipThis text is part ofUTAD’s CETRADR&Dproject entitledDOUROTUR – Tourism and technological innovation in Douro, operation NORTE-01-0145-FEDER-000014, co-financed by European Regional Development Fund (FEDER) through NORTE 2020 (Northern Regional Operational Program 2014/2020).pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationJorge, Filipa; Teixeira, Mário Sérgio; Correia, Ricardo Jorge; Gonçalves, Ramiro; Martins, José; Bessa, Maximino (2018). A conceptual research model proposal of digital marketing adoption and impact on low density tourism regions. In 6th World Conference on Information Systems and Technologies. Napoles. p. 528–537. ISBN 978-3-319-77702-3pt_PT
dc.identifier.doi10.1007/978-3-319-77703-0_52pt_PT
dc.identifier.isbn978-3-319-77702-3
dc.identifier.urihttp://hdl.handle.net/10198/18622
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringer, Champt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectDigital marketing toolspt_PT
dc.subjectTourismpt_PT
dc.subjectLow density regionspt_PT
dc.titleA conceptual research model proposal of digital marketing adoption and impact on low density tourism regionspt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.endPage537pt_PT
oaire.citation.startPage528pt_PT
oaire.citation.titleTrends and Advances in Information Systems and Technologies. WorldCIST'18 2018. Advances in Intelligent Systems and Computingpt_PT
oaire.citation.volume745pt_PT
person.familyNameCorreia
person.familyNameMartins
person.givenNameRicardo Jorge
person.givenNameJosé
person.identifierR-005-4SA
person.identifier.ciencia-idD317-BBEE-9FBE
person.identifier.ciencia-idBC19-7E23-DA8C
person.identifier.orcid0000-0003-1084-5499
person.identifier.orcid0000-0002-7787-6305
person.identifier.ridB-5280-2014
person.identifier.scopus-author-id35321317600
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublicationa68337a7-5f69-4858-9032-55b7933103ad
relation.isAuthorOfPublication9a3a730e-b304-424c-9325-35f43c88f16c
relation.isAuthorOfPublication.latestForDiscovery9a3a730e-b304-424c-9325-35f43c88f16c

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