Education for entrepreneurship: a proposal for higher education based on Disney's creative strategy

Gonçalves, Vitor

Publication

Education for entrepreneurship: a proposal for higher education based on Disney's creative strategy

2017Conference paper

dc.contributor.author	Gonçalves, Vitor
dc.date.accessioned	2017-12-06T17:12:00Z
dc.date.available	2017-12-06T17:12:00Z
dc.date.issued	2017
dc.description.abstract	In the last years, the Polytechnic Institute of Bragança (Portugal) has included in its courses curricular units in the scope of Education for Entrepreneurship. These curricular units recognize in the student the need of skills and competences to create a project more creative, innovative, distinctive and sustainable and, consequently, an entrepreneurial spirit based on those competencies to elaborate a different project or business plan. In addition, students of courses that do not include this type of curricular units can attend a short course to generate his own business plan. This short course is called Poliempreende and is promoted by the institution's entrepreneurship office. In the context of formal education, students, after acquiring the essential entrepreneurship skills and tools for generating and describing a business model or project, were challenged to generate business or project ideas, particularly in the areas and competencies of their course. Generally speaking, first, the workgroups used the Disney’s Creative Strategy in order to explore their business idea from a number of complementary points of view, e.g. according to three different Disney’s roles: the Dreamer, the Designer, and the Critic. Then they used the Business Model Canvas proposed by Alexander Osterwalder to present the business idea. Finally they described the business plans, filling out the corresponding models proposed by the Agency for Competitiveness and Innovation or the project model in accordance with the Project Management Body of Knowledge. Finally, the evaluation of this experience was based on an observation grid used by the teacher and on an individual inquiry and reflection presented by the students. This article aims to present the planning process of a micro-business or a project and corresponding execution and evaluation, thus contributing to the promotion of education for entrepreneurship and consequently to the improvement of employability issues and trends.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Gonçalves, Vitor (2017). Education for entrepreneurship: a proposal for higher education based on Disney's creative strategy. In 10th International Conference of Education, Research and Innovation: ICERI2017. Seville: IATED Academy. p. 7254-7258. ISBN: 978-84-697-6957-7	pt_PT
dc.identifier.isbn	978-84-697-6957-7
dc.identifier.issn	2340-1095
dc.identifier.uri	http://hdl.handle.net/10198/14692
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	IATED Academy	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by-nc/4.0/	pt_PT
dc.subject	Entrepreneurship	pt_PT
dc.subject	Disney’s creative strategy	pt_PT
dc.subject	Business model canvas	pt_PT
dc.subject	Project management	pt_PT
dc.title	Education for entrepreneurship: a proposal for higher education based on Disney's creative strategy	pt_PT
dc.type	conference paper
dspace.entity.type	Publication
oaire.citation.conferencePlace	Seville	pt_PT
oaire.citation.endPage	7258	pt_PT
oaire.citation.startPage	7254	pt_PT
oaire.citation.title	10th International Conference of Education, Research and Innovation: ICERI2017	pt_PT
person.familyName	Gonçalves
person.givenName	Vítor
person.identifier.ciencia-id	A310-FFD6-55A1
person.identifier.orcid	0000-0002-0645-6776
rcaap.rights	openAccess	pt_PT
rcaap.type	conferenceObject	pt_PT
relation.isAuthorOfPublication	51ba4541-fca8-4932-ac25-2fe98006bdb9
relation.isAuthorOfPublication.latestForDiscovery	51ba4541-fca8-4932-ac25-2fe98006bdb9