Repository logo
 
Publication

Online purchasing behavior of Portuguese consumers of garment and beauty products during the COVID-19 pandemic

2023Conference paper Restricted access
Simple item page
dc.contributor.authorRibeiro, Maria Isabel
dc.contributor.authorLopes, Isabel Maria
dc.contributor.authorVictor, José
dc.contributor.authorFernandes, António
dc.date.accessioned2023-06-26T09:42:02Z
dc.date.available2023-06-26T09:42:02Z
dc.date.issued2023
dc.description.abstractThis research aimed to understand the digital behavior of Portuguese con-sumers of garment and/or beauty products purchases during the COVID-19 pandemic; to verify if gender is a differentiator factor of the intention of re-peating the purchase at the same store/brand and its frequency; and to corre-late the intention of repeating the online purchase with age, education level, time of internet use and frequency of online purchase. For this, a cross-sectional research based on a non-probabilistic sample of 1521 consumers was carried out. Most consumers were female students with secondary edu-cation from the North of Portugal. They have been using the internet for more than 5 years and, in the last 6 months, have shopped online garment and/or beauty products for 2-5 times. Among those who shopped online in the last 6 months, the most searched store was Zara. The main reason given by consumers for choosing the online purchase channel was comfort. The most used device to make the purchase was the mobile phone and the most payment methods used were the ATM and credit card. It was found that the intention of repeating the online purchase at the same store/brand was stati-cally higher for women than for men. Also, women were the ones who most often made online purchases of this type of products. Furthermore, age was negatively correlated with the intention of repeating the online purchase at the same store/brand. On the contrary, the education level and the number of years of internet use were not correlated with the same variable.pt_PT
dc.description.sponsorshipThe authors are grateful to the Foundation for Science and Technology (FCT, Portugal) for financial support through national funds FCT/MCTES (PIDDAC) to CIMO (UIDB/00690/2020 and UIDP/00690/2020) and SusTEC (LA/P/0007/2020). UNIAG, R&D unit funded by the FCT, Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education. Project no. UIDB/04752/2020.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRibeiro, Maria Isabel; Lopes, Isabel Maria; Victor, José; Fernandes, António (2023). Online purchasing behavior of Portuguese consumers of garment and beauty products during the COVID-19 pandemic. In International Conference on Marketing and Technologies, ICMarkTech 2022. Singapore: Springer Nature. p. 649-663. ISBN 978-981-19-9098-4pt_PT
dc.identifier.doi10.1007/978-981-19-9099-1_45pt_PT
dc.identifier.isbn978-981-19-9098-4
dc.identifier.urihttp://hdl.handle.net/10198/28459
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringer Naturept_PT
dc.relationLA/P/0007/2020pt_PT
dc.relationMountain Research Center
dc.relationMountain Research Center
dc.relationApplied Management Research Unit
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectOnline shopping behaviorpt_PT
dc.subjectGarment and beauty productspt_PT
dc.subjectCOVID-19pt_PT
dc.titleOnline purchasing behavior of Portuguese consumers of garment and beauty products during the COVID-19 pandemicpt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.awardTitleMountain Research Center
oaire.awardTitleMountain Research Center
oaire.awardTitleApplied Management Research Unit
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00690%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F00690%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT
oaire.citation.conferencePlaceSingaporept_PT
oaire.citation.endPage663pt_PT
oaire.citation.startPage649pt_PT
oaire.citation.titleInternational Conference on Marketing and Technologies, ICMarkTech 2022pt_PT
oaire.citation.volume337pt_PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
person.familyNameRibeiro
person.familyNameLopes
person.familyNameFernandes
person.givenNameMaria Isabel
person.givenNameIsabel Maria
person.givenNameAntónio
person.identifier2474707
person.identifier.ciencia-id8D1B-9409-7921
person.identifier.ciencia-id8812-AE1C-A316
person.identifier.ciencia-id831E-7E0E-DFC1
person.identifier.orcid0000-0002-5425-006X
person.identifier.orcid0000-0002-5614-3516
person.identifier.orcid0000-0002-9971-4796
person.identifier.ridA-1728-2014
person.identifier.scopus-author-id58492545800
person.identifier.scopus-author-id55211017300
person.identifier.scopus-author-id55815966700
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublicationcff96812-d440-40dc-b44f-998d48894fd0
relation.isAuthorOfPublication111716db-94a0-4c24-b739-330dc2ae79fc
relation.isAuthorOfPublication57537474-8c6d-4d45-99cc-5510c93e59cc
relation.isAuthorOfPublication.latestForDiscoverycff96812-d440-40dc-b44f-998d48894fd0
relation.isProjectOfPublication29718e93-4989-42bb-bcbc-4daff3870b25
relation.isProjectOfPublication0aac8939-28c2-46f4-ab6b-439dba7f9942
relation.isProjectOfPublicationdb81737a-fcb8-4cd9-b025-f7465790c52b
relation.isProjectOfPublication.latestForDiscovery29718e93-4989-42bb-bcbc-4daff3870b25

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
online purchasing.pdf
Size:
247.4 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.75 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

CIMO - Publicações em Proceedings Indexadas à WoS/Scopus