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Digital marketing in hospitality - case study of social networks as a communication toll in Oporto hotels

2021Journal article Open access
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dc.contributor.authorCunha, Manuela
dc.contributor.authorCorreia, Ricardo
dc.contributor.authorCosta, Adriano
dc.date.accessioned2021-12-15T21:50:19Z
dc.date.available2021-12-15T21:50:19Z
dc.date.issued2021
dc.description.abstractDigital marketing and social networks are progressively becoming the most important communication tool in almost all business areas. This has considerably increased the information available online. In the tourism context, these developments have had a considerable effect, as they have altered the way tourists search for information, plan trips and share experiences. In a post-COVID-19 world, the innovative use of technologies to engage visitors online through virtual information has gained increasing importance, as it has the ability to provide displaced destination experiences, thus attracting consumer interest in relation to tourist attractions. In this sense, the objective of the present investigation is to understand the influence that generic and non-generic social networks have on the hotel sector, both from the perspective of the hotel and the consumer. To this end, data were collected on several digital channels from twelve hotels located in the Portuguese city of Porto. According to the results obtained, it was clear that the content and presence vary according to the stars of the hotels and the type of the social network analyzed.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCunha, Manuela; Correia, Ricardo; Costa, Adriano (2021). Digital marketing in hospitality - case study of social networks as a communication toll in Oporto hotels. Journal of Internet Social Networking & Virtual Communities. ISSN 2166-0794. p. 1-17pt_PT
dc.identifier.doi10.5171/2021.871699pt_PT
dc.identifier.issn2166-0794
dc.identifier.urihttp://hdl.handle.net/10198/24507
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIbima Publishingpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectTourismpt_PT
dc.subjectHotel industrypt_PT
dc.subjectDigital marketingpt_PT
dc.subjectSocial networkspt_PT
dc.titleDigital marketing in hospitality - case study of social networks as a communication toll in Oporto hotelspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage17pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleJournal of Internet Social Networking & Virtual Communitiespt_PT
person.familyNameCorreia
person.familyNameCosta
person.givenNameRicardo
person.givenNameAdriano
person.identifier2752542
person.identifier.ciencia-id8C10-37EE-796D
person.identifier.ciencia-idC512-FCE6-3F5E
person.identifier.orcid0000-0002-0132-4002
person.identifier.orcid0000-0002-3213-7402
person.identifier.scopus-author-id37085131800
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication99a2c38b-f63f-444f-809e-e3a9f73e732f
relation.isAuthorOfPublication2f7497ad-78f8-41ea-9bf7-adcf5024204e
relation.isAuthorOfPublication.latestForDiscovery2f7497ad-78f8-41ea-9bf7-adcf5024204e

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