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Innovation in tourism: the role of artificial intelligence in personalizing the traveler experience

datacite.subject.fosEngenharia e Tecnologia::Outras Engenharias e Tecnologias
datacite.subject.sdg09:Indústria, Inovação e Infraestruturas
dc.contributor.authorLopes, Isabel Maria
dc.contributor.authorPereira, João Paulo
dc.date.accessioned2026-03-13T14:40:26Z
dc.date.available2026-03-13T14:40:26Z
dc.date.issued2025
dc.description.abstractTourism is considered the sector that has benefited most from technological innovation. In the last decade, a good example of this innovation is Artificial Intelligence (AI), which has emerged as a fundamental tool, capable of significantly transforming visitors’ experience. From chatbots that offer 24/7 customer service to personalized recommendation systems that suggest destinations, activities to do, and places to visit, AI is redefining how tourists plan, book and experience their trips. AI is equally present before, during and after the trip. This paper aims to explore the impact of AI on personalizing the traveler experience, investigating current technologies, their benefits and challenges, and the results of their implementation in the tourism industry. These results are achieved not only by the state of the art, but also by carrying out a questionnaire to travelers, thus obtaining a concrete quantitative answer. In addition, limitations of the present study are mentioned, as well as future work proposed.eng
dc.description.sponsorshipThis work was supported by national funds through FCT/MCTES (PIDDAC): UNIAG, UIDB/04752/2020 (DOI: 10.54499/UIDB/04752/2020) and UIDP/04752/2020 (DOI: 10.54499/UIDP/04752/2020).
dc.identifier.citationLopes, Isabel Maria; Pereira, João Paulo (2025). Innovation in tourism: the role of artificial intelligence in personalizing the traveler experience. In 4th International Conference on Advanced Research in Technologies Information Innovation and Sustainability-ARTIIS-Annual. Chile. 2348, p. 353-362. ISSN 1865-0929. DOI:
dc.identifier.doi10.1007/978-3-031-83435-6
dc.identifier.isbn978-3-031-83434-9
dc.identifier.issn1865-0929
dc.identifier.urihttp://hdl.handle.net/10198/36062
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer
dc.relationApplied Management Research Unit
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0/
dc.subjectInnovation in tourism
dc.subjectTourism
dc.subjectArtificial intelligence
dc.subjectTraveler experience
dc.titleInnovation in tourism: the role of artificial intelligence in personalizing the traveler experienceeng
dc.typeconference paper
dspace.entity.typePublication
oaire.awardNumberUIDP/04752/2020
oaire.awardTitleApplied Management Research Unit
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F04752%2F2020/PT
oaire.citation.startPage353-362
oaire.citation.title4th International Conference on Advanced Research in Technologies Information Innovation and Sustainability-ARTIIS-Annual
oaire.citation.volume2348
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameLopes
person.familyNamePereira
person.givenNameIsabel Maria
person.givenNameJoão Paulo
person.identifier.ciencia-id8812-AE1C-A316
person.identifier.ciencia-id8916-6CB8-AEB1
person.identifier.orcid0000-0002-5614-3516
person.identifier.orcid0000-0001-9259-0308
person.identifier.ridA-1728-2014
person.identifier.ridM-8214-2013
person.identifier.scopus-author-id55211017300
person.identifier.scopus-author-id23135900800
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication111716db-94a0-4c24-b739-330dc2ae79fc
relation.isAuthorOfPublication55b6262f-9aaf-4fd0-8e83-e858a2a92402
relation.isAuthorOfPublication.latestForDiscovery111716db-94a0-4c24-b739-330dc2ae79fc
relation.isProjectOfPublicationfddb1487-0635-4996-8ea1-acac8476ca6b
relation.isProjectOfPublication.latestForDiscoveryfddb1487-0635-4996-8ea1-acac8476ca6b

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