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Advisor(s)
Abstract(s)
Despite the significant growth in consumer boycotts, research has devoted insufficient
attention to the institutional factors that may motivate consumers to engage in
such behaviour. This article aims to address this research gap. The main objective is
to analyse the factors that affect consumer boycotts from an institutional sustainability
perspective, by focusing on a specific dimension of institutional sustainability:
institutional trust. Information and data came from the 2023 round of the European
Social Survey, a cross-national survey covering 25 Countries. The article applies a
binomial univariable logit model to test the influence of institutional trust and other
potential drivers on boycott decisions and a multivariable binomial logistic regression
to explore possible interrelationship between independent variables. The results
confirm that boycotts are affected by institutional trust and other factors including
demographic and socio-economic characteristics of the consumers, consumers’ perception
of ICT, satisfaction with public institutions, and consumers’ evaluation of
personal well-being. This article contributes to political consumerism literature by
focusing on the impact of institutional trust in boycotting behaviour. This relationship
is underexplored in existing literature, since most literature researches consumer
boycotts from a triple-bottom perspective and neglects the effects of the institutional
dimension of sustainability in consumer behaviour. The article brings new
insights into the motivations of consumers at the political and institutional levels and
opens new directions for future research to explore institutional sustainability related
to the good practices of governance.
Description
Keywords
Boycott Consumerism Institutional sustainability Institutional trust
Citation
Baptista, Nuno; Dos-Santos, Maria; Mata, Fernando; Jesus-Silva, Natacha (2024). Institutional trust as a driver of product boycotts in Europe. International Review on Public and Nonprofit Marketing. ISSN 1865-1984
Publisher
Springer