Smart UP solution: a business plan on launching a startup: developing a software platform and application for the management of construction companies

Mazouz, Nour El Islam

http://hdl.handle.net/10198/34879

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Authors

Mazouz, Nour El Islam

Abstract(s)

This thesis presents a business named 'SmartUP Solution', an integrated digital platform designed to modernize project management in the construction sector. The initiative is based on a clear observation: construction companies, regardless of their size, face persistent structural challenges, such as cost overruns, misallocation of resources, missed deadlines, and the lack of effective tracking systems. These issues hamper the sector's overall productivity and lead to significant economic losses. 'SmartUP Solution' offers a technological response to these challenges by providing a centralized tool allowing engineers, project managers, and contractors to supervise, plan, and manage all stages of a construction site in real time. Our team integrates features such as automated resource management, task tracking, budget variance analysis, and dynamic visualization of construction progress. The objective of this business plan is to facilitate decision-making, improve transparency in project execution, and strengthen collaboration between the various stakeholders on the construction site. A thorough SWOT analysis highlights the project's numerous strategic advantages, including strong profitability potential, high relevance in a context of accelerated digital transformation, and the ability to deploy it across various project types (residential buildings, bridges, roads). However, certain challenges must be anticipated: resistance to change in a historically traditional sector, the need for adoption support, and technical requirements in terms of connectivity and data security. 'SmartUP Solution' is positioned as an innovative, scalable, and high-value-added solution capable of significantly contributing to the performance, sustainability, and digitalization of the construction sector, while guaranteeing a measurable improvement in return on investment for its users.