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Contribuição para o estudo do impacto do design de personagens na imersão e gameplay de um jogo digital: desenvolvimento de um projeto de design de personagens
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A presente investigação procura pesquisar o impacto do design de personagens na imersão e no gameplay de jogos digitais, articulando fundamentos teóricos, análise de casos de referência e desenvolvimento de projeto prático. Partindo da questão central “compreender de que forma um projeto de design de personagens que integre estética, funcionalidade e narrativa pode potenciar a experiência do jogador”, desenvolveu-se uma investigação de natureza qualitativa, apoiada na metodologia Problem-Based Learning (PBL).
A revisão de literatura permitiu identificar contributos relevantes sobre clareza visual, expressividade, identificação emocional e integração narrativa, destacando a importância do design de personagens como elemento estruturante da experiência lúdica. A análise de casos de estudo, com foco em títulos como Horizon Zero Dawn, God of War e The Legend of Zelda: Breath of the Wild, evidenciou estratégias eficazes de design visual que conciliam legibilidade, impacto narrativo e diversidade estética.
Complementarmente, foram aplicados questionários a jogadores, cujos resultados forneceram dados empíricos sobre preferências visuais, ligação emocional e perceção de clareza em personagens digitais. Estes dados serviram de base para o desenvolvimento de um projeto prático: a criação de um Artbook que documenta o processo de conceção da personagem original Lena, desde os esboços iniciais até à ilustração final.
Os resultados obtidos indicam que o design de personagens, quando concebido de forma coesa e fundamentada, contribui de forma significativa para a imersão, a clareza do gameplay e o estabelecimento de uma ligação emocional entre o jogador e o universo ficcional.
Conclui-se que a integração entre teoria, prática e o contributo do público é determinante para a criação de personagens eficazes e memoráveis, sendo ainda propostas orientações para investigações e desenvolvimentos futuros nesta área.
This research seeks to investigate the impact of character design on immersion and gameplay in digital games, combining theoretical foundations, analysis of reference cases, and practical project development. Starting from the central question “understanding how a character design project that integrates aesthetics, functionality, and narrative can enhance the player's experience,” a qualitative investigation was developed, supported by the Problem-Based Learning (PBL) methodology. The literature review identified relevant contributions on visual clarity, expressiveness, emotional identification, and narrative integration, highlighting the importance of character design as a structuring element of the gaming experience. The analysis of case studies, focusing on titles such as Horizon Zero Dawn, God of War, and The Legend of Zelda: Breath of the Wild, highlighted effective visual design strategies that combine legibility, narrative impact, and aesthetic diversity. In addition, questionnaires were administered to players, the results of which provided empirical data on visual preferences, emotional connection, and perception of clarity in digital characters. This data served as the basis for the development of a practical project: the creation of an Artbook documenting the design process of the original character Lena, from the initial sketches to the final illustration. The results obtained indicate that character design, when conceived in a cohesive and well-founded manner, contributes significantly to immersion, gameplay clarity, and the establishment of an emotional connection between the player and the fictional universe. It is concluded that the integration of theory, practice, and audience input is crucial for the creation of effective and memorable characters, and guidelines for future research and development in this area are proposed.
This research seeks to investigate the impact of character design on immersion and gameplay in digital games, combining theoretical foundations, analysis of reference cases, and practical project development. Starting from the central question “understanding how a character design project that integrates aesthetics, functionality, and narrative can enhance the player's experience,” a qualitative investigation was developed, supported by the Problem-Based Learning (PBL) methodology. The literature review identified relevant contributions on visual clarity, expressiveness, emotional identification, and narrative integration, highlighting the importance of character design as a structuring element of the gaming experience. The analysis of case studies, focusing on titles such as Horizon Zero Dawn, God of War, and The Legend of Zelda: Breath of the Wild, highlighted effective visual design strategies that combine legibility, narrative impact, and aesthetic diversity. In addition, questionnaires were administered to players, the results of which provided empirical data on visual preferences, emotional connection, and perception of clarity in digital characters. This data served as the basis for the development of a practical project: the creation of an Artbook documenting the design process of the original character Lena, from the initial sketches to the final illustration. The results obtained indicate that character design, when conceived in a cohesive and well-founded manner, contributes significantly to immersion, gameplay clarity, and the establishment of an emotional connection between the player and the fictional universe. It is concluded that the integration of theory, practice, and audience input is crucial for the creation of effective and memorable characters, and guidelines for future research and development in this area are proposed.
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Design de personagens Imersão Gameplay Clareza visual Narrativa Artbook