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Abstract(s)
O mercado imobiliário tem passado por grandes transformações nos últimos anos, impulsionado pelo avanço das tecnologias digitais. Uma dessas transformações é o surgimento das imobiliárias digitais, que oferecem serviços imobiliários através de plataformas online. O presente projeto tem como finalidade a criação de um modelo de negócio de uma imobiliária digital na cidade de Bragança - Portugal, bem como identificar e sistemtizar as suas vantagens e desafios em relação às imobiliárias tradicionais. As imobiliárias digitais utilizam tecnologias avançadas para otimizar o processo de compra e venda de imóveis, oferecendo soluções mais práticas e seguras aos seus clientes. Por meio de plataformas online, é possível visualizar imóveis, realizar visitas virtuais, realizar negociações, e finalizar a compra ou locação do imóvel de forma remota. O estudo abordou a aplicação por inquérito por questionário a 167 pessoas, através do qual se identificou que 56% dos inquiridos consideraram que é “Muito importante” a criação do negócio, sendo possível destacar alguns pontos fortes como: uma tecnologia que permite juntar agilidade e menos burocracia com informações completas. A Virtus Real Estates oferece aos clientes uma série de vantagens em relação ao seu modelo de negócio através do qual proporciona uma experiência mais ágil, prática, transparente, personalizada e flexível durante todo o processo de arrendamento.
The real estate market has undergone major transformations in recent years, driven by the advancement of digital technologies. One of these transformations is the emergence of digital real estate agencies, which offer real estate services through online platforms. This project aims to create a business model of a digital real estate agency in the city of Bragança-Pt, as well as its advantages and challenges in relation to traditional real estate agencies. Digital real estate agents use advanced technologies to optimize the process of buying and selling real estate, offering more practical and secure solutions to customers. Through online platforms, it is possible to view properties, make virtual visits, conduct negotiations, and finalize the purchase or rental of the property remotely. The study covered the application by questionnaire survey to 167 people, where 56% of respondents considered it "Very important" to create the business, and it is possible to highlight some strengths such as: a technology that allows joining agility and less bureaucracy with complete information. Virtus Real Estates offers its clients a series of advantages in relation to its business model where it provides a more agile, practical, transparent, personalized and flexible experience during the entire rental process.
The real estate market has undergone major transformations in recent years, driven by the advancement of digital technologies. One of these transformations is the emergence of digital real estate agencies, which offer real estate services through online platforms. This project aims to create a business model of a digital real estate agency in the city of Bragança-Pt, as well as its advantages and challenges in relation to traditional real estate agencies. Digital real estate agents use advanced technologies to optimize the process of buying and selling real estate, offering more practical and secure solutions to customers. Through online platforms, it is possible to view properties, make virtual visits, conduct negotiations, and finalize the purchase or rental of the property remotely. The study covered the application by questionnaire survey to 167 people, where 56% of respondents considered it "Very important" to create the business, and it is possible to highlight some strengths such as: a technology that allows joining agility and less bureaucracy with complete information. Virtus Real Estates offers its clients a series of advantages in relation to its business model where it provides a more agile, practical, transparent, personalized and flexible experience during the entire rental process.
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Keywords
Imobiliária Digital Cliente Vantagens