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Abstract(s)
Os Territórios de Baixa Densidade deparam-se com a necessidade de reestruturar as
suas tradicionais atividades económicas, orientando-as muitas vezes para o turismo. A
caça é uma das atividades com maior potencial económico nos territórios rurais.
Pretende-se através do projeto | zona de caça municipal (zcm) porca de murça
evidenciar como a gestão cinegética pode vocacionar a caça para o turismo.
Pretende-se encontrar novas formas de abordar o mercado e de conquistar novos
consumidores.
A organização da oferta deste produto é fundamental. O setor da caça mudou e o
caçador evoluiu para um consumidor mais exigente, com novas necessidades, que
procura experiências para a vida. Perante esta realidade, deve-se encontar a melhor
abordagem. Para isso, temos de conhecer bem este consumidor. Neste capítulo a
tecnologia deve ter um papel importante ao nível dos conteúdos, formas de acesso e
organização da oferta.
Mas neste projeto não interessam apenas os praticantes da modalidade. Quere-se
conquistar também aqueles que diretamente se relacionam com o caçador, a família e
os amigos, oferecendo-lhes produtos diferenciados, que possam motiva-los a viajar
para o mesmo destino e prolongar a sua estada.
Perseguindo este objetivo, há uma questão que merece profunda reflecção: Como se
pode tornar a caça num produto verdadeiramente orientado para o turismo e como
pode atrair outros públicos?
A resposta não é simples. Mas simples é a constatação do valor sócio-economico da
caça para o país, e, muito particularmente para esta região.
The Low Density Territories, are faced with the need to restructure their traditional economic activities, guiding them often for tourism. Hunting is one of the activities with the greatest economic potential in rural areas. It is intended by the project | zona de caça municipal (zcm) porca de murça to show how the hunting management can direct hunting for tourism. Want to find new ways of approaching the market and win new customers. The organization of the supply of this product is essential. The hunting industry has changed the hunter has evolved into a more demanding consumer, with new needs, that seeking experiences for life. According this reality, it must find the best approach. For this, we have to meet this consumer right. In this chapter the technology should play an important role in terms of content, form of access and organization of supply. But this project does not concern only the practitioners of this sport. It is intended to win also those that directly are relate to the hunter, family and friends, offering them differentiated products that can motivate them to travel to the same destination and extend their stay. Pursuing this goal, there is a question that merits deep reflection: How can hunting be truly oriented to tourism and how can it attract other public? The answer is not simple. But simple is the finding of the socio-economic value of hunting for the country, and most particularly to this region.
The Low Density Territories, are faced with the need to restructure their traditional economic activities, guiding them often for tourism. Hunting is one of the activities with the greatest economic potential in rural areas. It is intended by the project | zona de caça municipal (zcm) porca de murça to show how the hunting management can direct hunting for tourism. Want to find new ways of approaching the market and win new customers. The organization of the supply of this product is essential. The hunting industry has changed the hunter has evolved into a more demanding consumer, with new needs, that seeking experiences for life. According this reality, it must find the best approach. For this, we have to meet this consumer right. In this chapter the technology should play an important role in terms of content, form of access and organization of supply. But this project does not concern only the practitioners of this sport. It is intended to win also those that directly are relate to the hunter, family and friends, offering them differentiated products that can motivate them to travel to the same destination and extend their stay. Pursuing this goal, there is a question that merits deep reflection: How can hunting be truly oriented to tourism and how can it attract other public? The answer is not simple. But simple is the finding of the socio-economic value of hunting for the country, and most particularly to this region.
Description
Keywords
Caça Turismo Organização Diferenciação Tecnologia