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A lealdade da geração Z ao metro do Porto contributo para o desenvolvimento regional

2022Journal article Open access
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dc.contributor.authorCardoso, Rita Carina Sobreiro
dc.contributor.authorVeloso, Cláudia M.
dc.contributor.authorSousa, Bruno Miguel
dc.date.accessioned2021-10-15T10:48:54Z
dc.date.available2021-10-15T10:48:54Z
dc.date.issued2022
dc.description.abstractIn recent years, organisations have shown a growing interest in developing social responsibility (CSR) practices. In parallel, territories seek to promote (to their citizens, visitors and tourists) services that promote satisfaction and loyalty and, consequently, a greater development in regions and community. In this perspective, the present study proposes a new research model to examine how CSR influences the loyalty of Generation Z to Metro do Porto services, as well as, its interaction with service quality, corporate image and customer satisfaction. To answer the research objectives a sample of 149 Generation Z customers was collected and a quantitative analysis was applied through the structural equation model. The results obtained show that CSR and service quality have a direct influence on satisfaction and loyalty of Generation Z to Metro do Porto. Additionally, the results suggest a relationship between regional development and corporate sustainability strategies that integrate social responsibility practices. They emphasize the relevance that social responsibility practices have for companies as a vehicle for customer satisfaction and loyalty, especially Generation Z, to a company. In an interdisciplinary perspective, this study presents contributions to the development of territories and to marketing (public and places).pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCardoso, Rita; Veloso, Cláudia M.; Sousa, Bruno. (2022). The loyalty of generetion Z to metro do Porto contribution to regional development. Revista Portuguesa de Estudos Regionais. ISSN 1645586X. 62, p. 143-159pt_PT
dc.identifier.issn1645586X
dc.identifier.urihttp://hdl.handle.net/10198/24041
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherElsevierpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectDesenvolvimento regionalpt_PT
dc.subjectLealdadept_PT
dc.subjectMetro do Portopt_PT
dc.subjectCidadãospt_PT
dc.subjectTuristas
dc.titleA lealdade da geração Z ao metro do Porto contributo para o desenvolvimento regionalpt_PT
dc.title.alternativeThe loyalty of generetion Z to metro do Porto contribution to regional development
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleRevista Portuguesa de Estudos Regionais
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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