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The economic impact of Torre De Moncorvo’s wine and taste festival

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dc.contributor.authorFernandes, Joana
dc.contributor.authorCarvalho, Aida
dc.contributor.authorMoreira, Victor
dc.date.accessioned2023-02-23T15:07:59Z
dc.date.available2023-02-23T15:07:59Z
dc.date.issued2020
dc.description.abstractAn event can exist at a particular time and place, specifically prepared and developed with a certain purpose and for a target audience. According to the purpose and other factors, one can categorize events in a multitude of classifications. In this sense, this paper will focus on food and wine touristic events. A touristic event has the potentiality to attract new people to a region and, as such, attract new money, enhancing not only the economic activity of the region, but also its visibility, its image, and the diffusion of local culture. An event moves people, creating jobs and increasing the revenues for a country or a region, and can also develop the destinies’ notoriety and increase the demand in low seasons. This potential economic enhancement and cultural visibility is increasingly appealing for local and regional public and private entities as part of the economic and promotional development strategy of the region. As such, it is relevant to understand the annual Vinho & Sabor Douro, a wine and taste festival, that happens in Torre de Moncorvo, regarding its economic impact and how it promotes local culture and products. A survey was conducted in order to estimate the behaviour of exhibitors and visitors of the event. With the data collected it was possible to understand the importance of this event regarding exhibitors’ revenues, visitors’ preferred products, and how much the visitors spent, which allowed to estimate the economic impact of the event for the region.pt_PT
dc.description.sponsorshipThis research was funded by Citur - Centre for Tourism Research, Development and Innovationpt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationFernandes, Joana; Carvalho, Aida; Moreira, Victor (2020). The economic impact of Torre De Moncorvo’s wine and taste festival. In Proceedings of the 36th International Business Information Management Association. p. 6182-6191. ISBN 978-0-9998551-5-7pt_PT
dc.identifier.isbn978-0-9998551-5-7
dc.identifier.urihttp://hdl.handle.net/10198/27145
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectWine and food festivalpt_PT
dc.subjectCultural tourismpt_PT
dc.subjectEconomic impactpt_PT
dc.subjectTorre de Moncorvopt_PT
dc.titleThe economic impact of Torre De Moncorvo’s wine and taste festivalpt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.endPage6191pt_PT
oaire.citation.startPage6182pt_PT
oaire.citation.title36th International Business Information Management Association Conferencept_PT
person.familyNameFernandes
person.familyNameCarvalho
person.givenNameJoana
person.givenNameAida
person.identifier.ciencia-idA41D-FF9D-929E
person.identifier.ciencia-id7A1B-FC39-9BC4
person.identifier.orcid0000-0001-5962-2945
person.identifier.orcid0000-0001-8997-9195
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication8302713e-f657-401c-b67e-b97e548968a6
relation.isAuthorOfPublicationdab76b99-e1bd-4940-a307-e1b9a69ddd1b
relation.isAuthorOfPublication.latestForDiscoverydab76b99-e1bd-4940-a307-e1b9a69ddd1b

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