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Generations X, Y and Z and sustainable attitudes and behaviors related to food purchasing: a quantitative and cross-sectional study

2023Conference paper Restricted access
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dc.contributor.authorMoisés, Cristiano
dc.contributor.authorTomazini, Cecília Eduarda Gnoatto
dc.contributor.authorFernandes, António
dc.contributor.authorRibeiro, Maria Isabel
dc.date.accessioned2024-01-03T15:27:41Z
dc.date.available2024-01-03T15:27:41Z
dc.date.issued2023
dc.description.abstractThis research aimed to analyze attitudes and sustainable purchasing behaviors when purchasing food among Portuguese consumers of Generations Z, Y and X. Specifically, to identify statistically significant differences on the interest in ecological knowledge, level of knowledge of ecological issues, ecological purchasing habits and conscious purchasing planning and, consequently, sustainable attitudes and behaviors when purchasing food considering the generation factor. To achieve these objectives, a quantitative and cross-sectional approach was used. In this context, a questionnaire adapted from Kuźniar, Surmacz and Wierzbiński (2021) was used to collect the data. The data collection instrument was applied between September 2022 and the first fortnight of January 2023. Thus, primary data was collected based on a non-probabilistic sample for convenience that included 686 Portuguese consumers from Generations Z (n = 487), Y (n = 82) and X (n = 117). Later, the Mann-Whitney and Kruskal-Wallis tests were used to identify statistically significant differences between two and three independent groups, respectively. The results confirm that generation is a differentiating factor in sustainable attitudes and behaviors. In fact, the existence of statistically significant differences between Generations Z, Y and X regarding the interest in ecological knowledge, ecological purchasing habits and sustainable attitudes and behaviors when purchasing food, are proof of this. Furthermore, it was found that Generations X and Y had identical attitudes and behaviors, differentiating them from Generation Z. Regarding the level of knowledge of ecological issues and conscious purchasing planning, attitudes were similar in the three generations analyzed.pt_PT
dc.description.sponsorshipThe authors are grateful to the Foundation for Science and Technology (FCT, Portugal) for financial support through national funds FCT/MCTES (PIDDAC) to CIMO (UIDB/00690/2020 and UIDP/00690/2020) and SusTEC (LA/P/0007/2020).pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMoisés, Cristiano; Tomazini, Cecília Eduarda Gnoatto; Fernandes, António; Ribeiro, Maria Isabel (2023). Generations X, Y and Z and sustainable attitudes and behaviors related to food purchasing: a quantitative and cross-sectional study. In 42nd IBIMA Conference, p. 783-794pt_PT
dc.identifier.issn2767-9640
dc.identifier.urihttp://hdl.handle.net/10198/29075
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIBIMApt_PT
dc.relationMountain Research Center
dc.relationMountain Research Center
dc.relationAssociate Laboratory for Sustainability and Tecnology in Mountain Regions
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectSustainabilitypt_PT
dc.subjectEcological knowledgept_PT
dc.subjectFood purchasingpt_PT
dc.subjectGenerationspt_PT
dc.titleGenerations X, Y and Z and sustainable attitudes and behaviors related to food purchasing: a quantitative and cross-sectional studypt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.awardTitleMountain Research Center
oaire.awardTitleMountain Research Center
oaire.awardTitleAssociate Laboratory for Sustainability and Tecnology in Mountain Regions
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00690%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F00690%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/LA%2FP%2F0007%2F2020/PT
oaire.citation.conferencePlaceSevilhapt_PT
oaire.citation.endPage794pt_PT
oaire.citation.startPage783pt_PT
oaire.citation.title42nd IBIMA Conferencept_PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
person.familyNameMoisés
person.familyNameFernandes
person.familyNameRibeiro
person.givenNameCristiano
person.givenNameAntónio
person.givenNameMaria Isabel
person.identifier2474707
person.identifier.ciencia-id201B-364A-F0FE
person.identifier.ciencia-id831E-7E0E-DFC1
person.identifier.ciencia-id8D1B-9409-7921
person.identifier.orcid0009-0006-8482-7508
person.identifier.orcid0000-0002-9971-4796
person.identifier.orcid0000-0002-5425-006X
person.identifier.scopus-author-id55815966700
person.identifier.scopus-author-id58492545800
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
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relation.isAuthorOfPublication57537474-8c6d-4d45-99cc-5510c93e59cc
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