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Advisor(s)
Abstract(s)
This paper describes a business and technological model proposal, known as Inov@Douro, intended to support and to promote competitive and sustained precision agriculture practices in the Portuguese Douro Region. Our approach is based on a distributed cooperative network, tailored to meet the specific needs of viticulture enterprises which also explore tourism as a valuable national and international business source. We present the Inov@Douro model from the knowledge generation point-of-view, intended to support the multidisciplinary concept of a cooperation approach among regional partners. This model aims to represent a new working style for this unique region. As a guideline to attain the implementation of such a model, information technology and infrastructures tools are discussed in order to promote precision agriculture practices while giving valuable and dynamic tourist information to the general public.
Description
Keywords
Cooperative networks Model Precision viticulture Tourism
Citation
Cunha, Carlos R.; Peres, Emanuel; Morais, Raul; Reis, Manuel Cabral (2010). Enhancing tourism through viticulture enterprises in Douro Region: The Inov@Douro model. Communications of the IBIMA. ISSN 1943-7765. 2010, p. 1-14
Publisher
IBIMA Publishing