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Purchase and consumption habits of Terrincho PDO Cheese: the consumer perspective in the municipality of Bragança, Portugal

2020Conference object Restricted access
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dc.contributor.authorPerinoto, Larissa Caroline
dc.contributor.authorFernandes, António
dc.contributor.authorLeone, Roberta de Souza
dc.contributor.authorRibeiro, Maria Isabel
dc.date.accessioned2020-12-11T10:35:46Z
dc.date.available2020-12-11T10:35:46Z
dc.date.issued2020
dc.description.abstractTrás-os-Montes region presents a range of certified products with high cultural and commercial value such as Terrincho Protected Designation of Origin (PDO) cheese, which is manufactured with milk of the Churra sheep from Terra Quente. The aim of this research was to define the consumer profile of Terrincho PDO cheese, as well as its purchasing and consumption habits. To achieve these objectives, an analytical and cross-sectional research was developed. To collect the data, a structured questionnaire was applied through personal interviews. The respondents were approached, at random, in public spaces of Bragança city between March 1th and 27th, 2019. Of the 380 interviewees, 57 were consumers of Terrincho PDO cheese. These consumers were mainly female (56%), with an average age of 58.3 years (± 16.190), married (70%), active (50%), lived in the municipality of Bragança (90%) with 2 (40% %) or 3 (28%) people in their household. Consumers of Terrincho PDO cheese differ significantly (p-value < 0.05) from non-consumers because they had a higher education degree (53%), a monthly household income above 1200 euros and were retired (47%). The frequency of consumption of the product occurred once a month (33%) or two to four times a year (26%), while the purchase frequency occurred on a monthly basis (69%). At the time of the purchase, most of the interviewees opted for the certified product (67%) due to the safety (79%) that it represents. Terrincho PDO cheese is a product capable to generate high added-value contributing to the economic development of Trás-os-Montes region given its acceptance by consumers.pt_PT
dc.description.sponsorshipThe authors are grateful to the Foundation for Science and Technology (FCT, Portugal) for financial support by national funds FCT/MCTES to CIMO UIDB/00690/2020pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationPerinoto, Larissa; Fernandes, António; Leone, Roberta; Ribeiro, Maria Isabel (2020). Purchase and consumption habits of Terrincho PDO Cheese: the consumer perspective in the municipality of Bragança, Portugal. In 36th International Business Information Management Association Conference (IBIMA). Granada. p. 7626-7640. ISBN 978-0-9998551pt_PT
dc.identifier.isbn978-0-9998551
dc.identifier.urihttp://hdl.handle.net/10198/22938
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIBIMApt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/pt_PT
dc.subjectTerrincho PDO cheesept_PT
dc.subjectProtected designation of originpt_PT
dc.subjectMarket researchpt_PT
dc.subjectConsumer profilept_PT
dc.subjectBragançapt_PT
dc.titlePurchase and consumption habits of Terrincho PDO Cheese: the consumer perspective in the municipality of Bragança, Portugalpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceGranadapt_PT
oaire.citation.endPage7640pt_PT
oaire.citation.startPage7626pt_PT
oaire.citation.title36th International Business Information Management Association Conference (IBIMA)pt_PT
person.familyNameFernandes
person.familyNameRibeiro
person.givenNameAntónio
person.givenNameMaria Isabel
person.identifier2474707
person.identifier.ciencia-id831E-7E0E-DFC1
person.identifier.ciencia-id8D1B-9409-7921
person.identifier.orcid0000-0002-9971-4796
person.identifier.orcid0000-0002-5425-006X
person.identifier.scopus-author-id55815966700
person.identifier.scopus-author-id58492545800
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication57537474-8c6d-4d45-99cc-5510c93e59cc
relation.isAuthorOfPublicationcff96812-d440-40dc-b44f-998d48894fd0
relation.isAuthorOfPublication.latestForDiscoverycff96812-d440-40dc-b44f-998d48894fd0

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