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Social marketing: an adaptative mind map based on a comprehensive literature review

2024Conference object Open access
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dc.contributor.authorBeck, Ceres Grehs
dc.contributor.authorMartins, Oliva M.D.
dc.contributor.authorCoelho, Ana Sofia
dc.contributor.authorMarques, Henrique
dc.contributor.authorGron, Oleksandra
dc.contributor.authorParkhomenko, Nataliia
dc.contributor.authorAlmeida, João P.
dc.contributor.authorBastos, Adriana de Fátima Valente
dc.date.accessioned2025-07-09T13:07:52Z
dc.date.available2025-07-09T13:07:52Z
dc.date.issued2024
dc.description.abstractUsing the same principles, techniques and tools as commercial marketing, social marketing considers also the desirable behavioural changes in the long term. This literature review is based on PRISMA review protocol and seeks to present a mental map that can be used to understand different socially responsible behaviours, especially eating preferences, related to social marketing, sustainability, and food. The first search using “Social Marketing” as keyword, using the expressions "Social Marketing" in the title of the research article and “Food” (topic) and “Social Marketing” (topic), pointed out 884 articles in Web of Science database between 2012-2022. Refining the topic results with “Food” and “Social Marketing”, and again using new filters such as “open access”, “article”, “Business Economics” field, “main collection of Web of Science” and “English” language, results on 191 papers, but 79 articles did not fit with the research objectives and another 10 were not available (no open access), resulting in a total of 102 papers were identified and analyzed. Among the main results, nutrition and health were the focus of most of the articles. In addition, more than 49% of the articles (38 papers) opted to combine research methods. Finally, the research identified several cognitive variables that can influence the individual decision-making process (IDP) about eating behavior, and can be used as a mental map, such as awareness (Awar), behavior (Beh), attitude (Att), beliefs (Bel), knowledge (Know), as well as economic (Eco), cultural (Cult) and social (Soc) factors. Understanding that consumer behaviour is quite complex, and that the decision-making process is influenced by implicit and explicit factors, aiming to structure the theoretical dimensions, the literature review carried out a mind map proposal. Furthermore, this review can help social marketing researcher develop and organize their strategies.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationBeck, Ceres Grehs; Martins, Oliva M. D.; Coelho, Ana Sofia; Marques, Henrique; Gron, Oleksandra; Parkhomenko, Nataliia; Almeida, João P.; Bastos, Adriana de Fátima Valente (2024). Social marketing: an adaptative mind map based on a comprehensive literature review. In XXXI Congresso Internacional European Business Ethics Networks. Cáceres. p. 339-340
dc.identifier.doi10.3926/eben24pt_PT
dc.identifier.issn78-84-126475-9-4
dc.identifier.urihttp://hdl.handle.net/10198/34653
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relation(UIDB/04058/2020) + (UIDP/04058/2020),pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectSocial marketingpt_PT
dc.subjectPRISMA literature reviewpt_PT
dc.subjectDecision-make processpt_PT
dc.subjectFood consumptionpt_PT
dc.subjectSocially responsible behaviourspt_PT
dc.titleSocial marketing: an adaptative mind map based on a comprehensive literature reviewpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceCácerespt_PT
oaire.citation.endPage340pt_PT
oaire.citation.startPage339pt_PT
person.familyNameMartins
person.familyNameCoelho
person.familyNameAlmeida
person.givenNameOliva M.D.
person.givenNameAna Sofia
person.givenNameJoão P.
person.identifier1025091
person.identifier2270676
person.identifierR-000-K6T
person.identifier.ciencia-id221F-FF93-8879
person.identifier.ciencia-idBC1C-630F-3EA4
person.identifier.ciencia-id1C14-D6B1-6A78
person.identifier.orcid0000-0002-2958-691X
person.identifier.orcid0000-0003-3389-3231
person.identifier.orcid0000-0002-1286-2527
person.identifier.ridJ-5951-2015
person.identifier.ridN-8243-2013
person.identifier.scopus-author-id55324743500
person.identifier.scopus-author-id54956738400
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublicationfaaf8b5a-a36d-41ef-89e1-34772e67a535
relation.isAuthorOfPublication111469c0-b9b7-4769-ba84-5e501efb9534
relation.isAuthorOfPublicationd51506e1-376c-4c70-b68b-f527b54440d2
relation.isAuthorOfPublication.latestForDiscovery111469c0-b9b7-4769-ba84-5e501efb9534

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