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The loyalty and satisfaction determinants: a factor analysis applied to the south and insular Portuguese traditional retail

dc.contributor.authorVeloso, Cláudia M.
dc.contributor.authorRibeiro, Humberto
dc.contributor.authorMonte, Ana Paula
dc.contributor.authorAlves, Sandra Raquel
dc.date.accessioned2018-12-11T11:58:30Z
dc.date.available2018-12-11T11:58:30Z
dc.date.issued2018
dc.description.abstractThe main purpose of this paper is to examine the determinants of customer satisfaction and loyalty and to analyse the links between customer satisfaction, image and customer loyalty, and service quality, in the South and Insular regions of Portugal, regarding traditional trade. A multi-level and hierarchical model is used as a framework to synthesize the impacts of customer satisfaction, service quality and corporate image on loyalty of customers in the traditional trade. Presently one of the vital challenges for managers in the retail industry is to provide and maintain customer satisfaction. Therefore, the ability to create a satisfactory experience for the consumer remains, to a considerable degree, a priority that is hold on the hands of both the management and the retail staff. It is essential for managers of traditional retail stores to have a good and clear understanding of exactly what the customers want and wish. The research results suggest that service quality is the main determinant of customer satisfaction and corporate image. Additionally, corporate image significantly influences customer satisfaction. Furthermore, customer satisfaction, corporate image and service quality significantly affect customer loyalty. This research contributes to the development of literature concerning retail management and provides some relevant insights for practitioners and retail managers in their quest for customer satisfaction and loyalty, therefore allowing to improve the sustainability and profitability of traditional trade, which has been increasingly under pressure from more modern retail models.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationVeloso, Cláudia M.; Ribeiro, Humberto; Monte, Ana Paula; Alves, Raquel (2018). The loyalty and satisfaction determinants: a factor analysis applied to the south and insular Portuguese traditional retail. In 11th Annual Conference of the EuroMed Academy of Business: Research Advancements in National and Global Business Theory and Practice. Research Advancements in National and Global Business Theory and Practice September. Valletta, Malta. p. 1380-1394. ISSN 2547-8516, ISBN 978-9963-711-67-3pt_PT
dc.identifier.isbn978-9963-711-67-3
dc.identifier.issn2547-8516
dc.identifier.urihttp://hdl.handle.net/10198/18272
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEuroMed Presspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectRetail service qualitypt_PT
dc.subjectCustomer satisfactionpt_PT
dc.subjectCorporate imagept_PT
dc.subjectBehavioural intentionspt_PT
dc.subjectFactor analysispt_PT
dc.subjectPortugalpt_PT
dc.titleThe loyalty and satisfaction determinants: a factor analysis applied to the south and insular Portuguese traditional retailpt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.conferencePlaceValletta, Maltapt_PT
oaire.citation.endPage1394pt_PT
oaire.citation.startPage1380pt_PT
oaire.citation.title11th Annual Conference of the EuroMed Academy of Business: Research Advancements in National and Global Business Theory and Practice.pt_PT
person.familyNameMonte
person.givenNameAna Paula
person.identifier.ciencia-id531F-8D14-F89E
person.identifier.orcid0000-0001-9936-0142
person.identifier.ridF-7469-2012
person.identifier.scopus-author-id57202852398
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication1ac2a8f5-4d37-4913-bd74-e6a0a7206521
relation.isAuthorOfPublication.latestForDiscovery1ac2a8f5-4d37-4913-bd74-e6a0a7206521

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