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Abstract(s)
O presente estudo tem como objetivo analisar os determinantes da certificação ambiental
em empresas do setor hoteleiro em Portugal, considerando as características dos hotéis
que a empresa explora. A amostra é constituída por empresas hoteleiras com informação
disponível na base de dados Sistema de Análise de Balanços Ibéricos (SABI) e com
informação disponível sobre os hotéis que exploram no Registo Nacional de Turismo
(RNT) no ano de 2021. A amostra final é constituída por 947 empresas, das quais 88
possuem ou exploram hotéis com algum tipo de certificação ambiental e 859 empresas
não possuem ou exploram qualquer hotel com certificação ambiental. Para testar as
hipóteses de investigação utilizou-se um modelo de regressão Tobit, o qual tem como
variável dependente o número médio de hotéis com certificação ambiental que cada
empresa explora e como variáveis dependentes a afiliação a uma marca, a classificação
hoteleira, a dimensão hoteleira e rendibilidade das vendas. Os resultados indicam que a
afiliação a uma marca, a classificação hoteleira e a dimensão hoteleira são fatores que
explicam a certificação ambiental, enquanto a rendibilidade das vendas não se mostrou
estatisticamente significativa.
The present study aims to analyze the determinants of environmental certification in hotels in Portugal, considering the characteristics of the hotels that the company operates. The sample consists of hotel companies with information available in the Iberian Balance Analysis System (SABI) database and information available on the hotels they operate in the National Tourism Registry (RNT) in the year 2021. The final sample consists of 947 companies, of which 88 have or operate hotels with some type of environmental certification and 859 companies do not have or operate any hotel with environmental certification. To test the research hypotheses, a Tobit regression model was used, which has as the dependent variable the average number of hotels with environmental certification that each company operates and as independent variables the affiliation to a brand, the hotel classification, the hotel size, and sales profitability. The results indicate that affiliation to a brand, hotel classification, and hotel size are factors that explain environmental certification, while sales profitability was not statistically significant.
The present study aims to analyze the determinants of environmental certification in hotels in Portugal, considering the characteristics of the hotels that the company operates. The sample consists of hotel companies with information available in the Iberian Balance Analysis System (SABI) database and information available on the hotels they operate in the National Tourism Registry (RNT) in the year 2021. The final sample consists of 947 companies, of which 88 have or operate hotels with some type of environmental certification and 859 companies do not have or operate any hotel with environmental certification. To test the research hypotheses, a Tobit regression model was used, which has as the dependent variable the average number of hotels with environmental certification that each company operates and as independent variables the affiliation to a brand, the hotel classification, the hotel size, and sales profitability. The results indicate that affiliation to a brand, hotel classification, and hotel size are factors that explain environmental certification, while sales profitability was not statistically significant.
Description
Keywords
Certificação ambiental Empresas hoteleiras Sustentabilidade Afiliação Turismo sustentável