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From X to Z: examining generational differences in sustainable food consumption in Portugal

dc.contributor.authorMoisés, Cristiano
dc.contributor.authorTomazini, Cecília Eduarda Gnoatto
dc.contributor.authorFernandes, António
dc.contributor.authorRibeiro, Maria Isabel
dc.date.accessioned2024-03-19T11:22:33Z
dc.date.available2024-03-19T11:22:33Z
dc.date.issued2024
dc.description.abstractThe main objective of this research was to analyze the attitudes and sustainable purchasing behaviors of food products among Portuguese consumers from different generations. The study sought to identify statistically significant differences regarding ecological awareness, understanding of ecological issues, adoption of ecologically conscious purchasing habits and conscious planning of these purchases. Consequently, the research aimed to reveal sustainable attitudes and behaviors during the food purchasing process considering the generational factor. In order to achieve these objectives, a quantitative and cross-sectional study was developed based on a questionnaire adapted from Kuźniar, Surmacz and Wierzbiński (2021). Between September 2022 and the first half of January 2023, the questionnaire was applied to a non-probabilistic sample of 686 Portuguese consumers. Statistical tools such as the Mann-Whitney and Kruskal-Wallis tests were used to discern statistically significant differences between two and three independent groups, respectively. The results confirm that generation is a differentiating factor of sustainable attitudes and behaviors. Obviously, the discernible existence of statistically significant differences between Generations Z, Y and X with regard to ecological awareness, ecologically oriented purchasing patterns, and the manifestation of sustainable attitudes and behaviors during food purchases serves as a robust validation of this assertion. Furthermore, it was observed that Generations X and Y exhibited congruent attitudes and behaviors, demarcating them from Generation Z. With regard to depth of understanding around ecological issues and conscious purchase planning, similar attitudes were consistently observed across the three generational spectra under analysis.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMoisés, Cristiano; Tomazini, Cecilia Eduarda Gnoatto; Fernandes, António; Ribeiro, Maria Isabel (2024). From X to Z: examining generational differences in sustainable food consumption in Portugal. IBIMA Business Review. ISSN 1947-3788. 2024, p. 1-14pt_PT
dc.identifier.doi10.5171/2024.707912pt_PT
dc.identifier.issn1947-3788
dc.identifier.urihttp://hdl.handle.net/10198/29623
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIBIMA Publishingpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectSustainability, Ecological knowledge, Food purchasing, Generationspt_PT
dc.titleFrom X to Z: examining generational differences in sustainable food consumption in Portugalpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage17pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleIBIMA Business Reviewpt_PT
oaire.citation.volume2024pt_PT
person.familyNameMoisés
person.familyNameFernandes
person.familyNameRibeiro
person.givenNameCristiano
person.givenNameAntónio
person.givenNameMaria Isabel
person.identifier2474707
person.identifier.ciencia-id201B-364A-F0FE
person.identifier.ciencia-id831E-7E0E-DFC1
person.identifier.ciencia-id8D1B-9409-7921
person.identifier.orcid0009-0006-8482-7508
person.identifier.orcid0000-0002-9971-4796
person.identifier.orcid0000-0002-5425-006X
person.identifier.scopus-author-id55815966700
person.identifier.scopus-author-id58492545800
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication47c9d838-f8ee-481a-a5a2-5e385c94a899
relation.isAuthorOfPublication57537474-8c6d-4d45-99cc-5510c93e59cc
relation.isAuthorOfPublicationcff96812-d440-40dc-b44f-998d48894fd0
relation.isAuthorOfPublication.latestForDiscoverycff96812-d440-40dc-b44f-998d48894fd0

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