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Predictors of the Intention to Buy Organic Products: A Quantitative and Cross-sectional Study in Tunisia

2026Artigo científico Acesso aberto
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datacite.subject.fosCiências Sociais::Geografia Económica e Social
datacite.subject.fosCiências Agrárias::Agricultura, Silvicultura e Pescas
datacite.subject.sdg04:Educação de Qualidade
datacite.subject.sdg03:Saúde de Qualidade
dc.contributor.authorZaidi, Saida
dc.contributor.authorFernandes, António
dc.contributor.authorRibeiro, Maria Isabel
dc.date.accessioned2026-02-18T11:08:44Z
dc.date.available2026-02-18T11:08:44Z
dc.date.issued2026
dc.description.abstractOrganic farming plays a very important role in promoting sustainable agriculture by preserving ecosystems, enhancing biodiversity, and ensuring the production of healthier food. As the demand for organic products continues to rise globally, understanding the factors driving organic food consumption becomes essential for fostering sustainable consumer behavior. Tunisia, with its deep-rooted agricultural heritage and growing interest in organic and sustainable living, presents a unique case for examining these dynamics. Given the country’s ongoing economic development and urbanization, it is crucial to examine the factors influencing consumer choices regarding organic products. Thus, this study aims to analyze the factors influencing organic food consumption in Tunisia by assessing consumer attitudes, purchasing habits, and barriers to its implementation. Using a quantitative and cross-sectional approach, data were collected through a structured survey targeting a diverse sample of Tunisians that explored socio-demographic characteristics, economic constraints, motivations, and challenges of consuming organic food. Statistical analysis was applied to identify key trends and correlations. Findings reveal that 23% of respondents purchase no organic products, with supermarkets dominating distribution channels and limited availability through direct farmer sales or specialty stores. Consumer knowledge is notably deficient, with over 60% of participants demonstrating limited understanding of organic food. Regression analysis reveals that attitudes toward organic food are the strongest predictor of purchase intention, followed by health awareness, while perceived price has a negative impact on consumption. Interestingly, environmental concerns showed no significant association with purchase intention. These results underscore the need for strategies that foster positive attitudes and address price concerns to promote the implementation of organic food in Tunisia.eng
dc.description.sponsorshipThis work was supported by national funds through FCT/MCTES (PIDDAC): CIMO, UIDB/00690/2020 (DOI: 10.54499/UIDB/00690/2020) and UIDP/00690/2020 (DOI: 10.54499/UIDP/00690/2020); and SusTEC, LA/P/0007/2020 (DOI: 10.54499/LA/P/0007/2020).
dc.identifier.citationZaidi, Saida; Fernandes, António; Ribeiro, Maria Isabel (2026). Predictors of the Intention to Buy Organic Products: A Quantitative and Cross-sectional Study in Tunisia. Journal of Marketing Research and Case Studies.ISSN: 2165-7009. p. 1-17
dc.identifier.doi10.5171/2026.440978
dc.identifier.issn2165-7009
dc.identifier.urihttp://hdl.handle.net/10198/35774
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIBIMA
dc.relationMountain Research Center
dc.relationMountain Research Center
dc.relationAssociate Laboratory for Sustainability and Tecnology in Mountain Regions
dc.relation.hasversionhttps://ibimapublishing.com/articles/JMRCS/2026/440978/
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectOrganic food
dc.subjectSustainability
dc.subjectPurchasing decisions
dc.subjectConsumer
dc.titlePredictors of the Intention to Buy Organic Products: A Quantitative and Cross-sectional Study in Tunisiaeng
dc.typejournal article
dspace.entity.typePublication
oaire.awardNumberUIDB/00690/2020
oaire.awardNumberUIDP/00690/2020
oaire.awardNumberLA/P/0007/2020
oaire.awardTitleMountain Research Center
oaire.awardTitleMountain Research Center
oaire.awardTitleAssociate Laboratory for Sustainability and Tecnology in Mountain Regions
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00690%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F00690%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/LA%2FP%2F0007%2F2020/PT
oaire.citation.endPage17
oaire.citation.startPage1
oaire.citation.titleJournal of Marketing Research and Case Studies
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameFernandes
person.familyNameRibeiro
person.givenNameAntónio
person.givenNameMaria Isabel
person.identifier2474707
person.identifier.ciencia-id831E-7E0E-DFC1
person.identifier.ciencia-id8D1B-9409-7921
person.identifier.orcid0000-0002-9971-4796
person.identifier.orcid0000-0002-5425-006X
person.identifier.scopus-author-id55815966700
person.identifier.scopus-author-id58492545800
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication57537474-8c6d-4d45-99cc-5510c93e59cc
relation.isAuthorOfPublicationcff96812-d440-40dc-b44f-998d48894fd0
relation.isAuthorOfPublication.latestForDiscovery57537474-8c6d-4d45-99cc-5510c93e59cc
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