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Orientador(es)
Resumo(s)
As current business environment is demanding a constant adaptation of companies, the planning and strategic management should be an ongoing and natural process in all kind of
organizations. The use of management and monitoring strategic performance tools such as the Balanced Scorecard (BSC) have been
popular; even to Small and Medium-sized Enterprises. This paper aims to investigate whether the BSC is being used in monitoring the performance of small businesses, particularly in small fuel retailers
companies, which are competing in co-branding; and if not, it aims to identify its strategic orientation in order to recommend a possible strategy map for those managers that are willing to adopt this model
as an alternative to traditional ones for organizational performance evaluation, which often focus only on evaluation of the organizational financial performance.
Descrição
Palavras-chave
Balanced scorecard Performance management and evaluation SMEs Strategy maps
Contexto Educativo
Citação
Monte, Ana Paula; Fontenete, Christiane (2012). Balanced scorecard in SMEs – a proposal for small gas stations in Portugal. World Academy of Science, Engineering and Technology. ISSN 1307-6892. 66, 6(6), p.244 - 255.
Editora
World Academy of Science, Engineering and Technology