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Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature

2021Conference paper Restricted access
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dc.contributor.authorRodrigues, Sónia
dc.contributor.authorCorreia, Ricardo
dc.contributor.authorGonçalves, Ramiro Manuel
dc.contributor.authorMartins, José
dc.date.accessioned2021-12-15T22:08:23Z
dc.date.available2021-12-15T22:08:23Z
dc.date.issued2021
dc.description.abstractRural tourism has become a truly relevant economic activity, with visible impacts (social and economic) to regional and national development and overall sustainability. The sole characteristics of rural destinations make them extremely attractive to tourists that search for experiences away from the massified and more urban areas. Despite this increase in the demand, in order to remain competitive and trigger its development and ensure sustainability, rural destinations need to ensure a twofold approach, first continuously create innovative and engaging tourism experiences, and secondly implement continuously innovative marketing approaches. Hence, to fully understand the state of the art in what concerns the incorporation of innovation by rural tourism marketeers, a systematic literature review focused on that same topic has been performed, the achieved set of 66 articles has been thoroughly analysed, and multiple results of this procedure are presented.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRodrigues, Sónia; Correia, Ricardo; Gonçalves, Ramiro; Martins, José (2021). Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature. In Advanced Research in Technologies, Information, Innovation and Sustainability. Springer. p. 653-663. ISBN 978-3-030-90240-7pt_PT
dc.identifier.doi10.1007/978-3-030-90241-4_50pt_PT
dc.identifier.isbn978-3-030-90240-7
dc.identifier.urihttp://hdl.handle.net/10198/24508
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectRural tourismpt_PT
dc.subjectInnovationpt_PT
dc.subjectMarketingpt_PT
dc.subjectSustainabilitypt_PT
dc.subjectSystematic literature reviewpt_PT
dc.titleInnovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literaturept_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.conferencePlaceEquadorpt_PT
oaire.citation.endPage663pt_PT
oaire.citation.startPage653pt_PT
oaire.citation.titleFirst International Conference, ARTIISpt_PT
oaire.citation.volume1485pt_PT
person.familyNameCorreia
person.familyNameMartins
person.givenNameRicardo
person.givenNameJosé
person.identifier2752542
person.identifierR-005-4SA
person.identifier.ciencia-id8C10-37EE-796D
person.identifier.ciencia-idBC19-7E23-DA8C
person.identifier.orcid0000-0002-0132-4002
person.identifier.orcid0000-0002-7787-6305
person.identifier.ridB-5280-2014
person.identifier.scopus-author-id37085131800
person.identifier.scopus-author-id35321317600
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication99a2c38b-f63f-444f-809e-e3a9f73e732f
relation.isAuthorOfPublication9a3a730e-b304-424c-9325-35f43c88f16c
relation.isAuthorOfPublication.latestForDiscovery9a3a730e-b304-424c-9325-35f43c88f16c

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