Publicação
Internal marketing, satisfaction, and motivation: an application in a context of Portuguese polytechnic higher education
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.author | Vila Nova, Edgar | |
| dc.contributor.author | Correia, Ricardo Jorge | |
| dc.contributor.author | Campos, Susana | |
| dc.contributor.editor | Instituto Politécnico de Bragança | |
| dc.date.accessioned | 2026-05-27T15:35:21Z | |
| dc.date.available | 2026-05-27T15:35:21Z | |
| dc.date.issued | 2026 | |
| dc.description.abstract | The main objective of this research is to examine the relationships among Internal Marketing (IM), students’ satisfaction, and students’ motivation within a specific case study at the High School of Communication, Administration, and Tourism of the Polytechnic Institute of Bragança (ESACT-IPB). A quantitative methodology was used by applying a questionnaire to the students of EsACT-IPB. A total of 171 valid responses were obtained, and four multiple linear regression models were estimated using SPSS v26.0. The results showed that IM directly influences students´ satisfaction and motivation. Additionally, we found that students' satisfaction predicts students' motivation and partially mediates the relationship between IM and students' motivation. | eng |
| dc.identifier.citation | Vila Nova, E.; Correia, R. J.; Campos, S. (2026). Internal marketing, satisfaction, and motivation: an application in a context of Portuguese polytechnic higher education. IV Conferência Internacional de Políticas Públicas e Ciência de Dados (IVCIPPCD): Livro de resumos alargados. p. ISBN: 978-972-745-371-9. | |
| dc.identifier.doi | 10.34620/978-972-745-371-9 | |
| dc.identifier.isbn | 978-972-745-371-9 | |
| dc.identifier.uri | http://hdl.handle.net/10198/36786 | |
| dc.language.iso | eng | |
| dc.peerreviewed | yes | |
| dc.publisher | Instituto Politécnico de Bragança | |
| dc.relation | Unidade de Investigação Aplicada em Gestão | |
| dc.relation | UID/05937/2025 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Internal marketing | |
| dc.subject | students´ satisfaction | |
| dc.subject | students’ motivation | |
| dc.subject | higher education | |
| dc.subject | linear regression models | |
| dc.title | Internal marketing, satisfaction, and motivation: an application in a context of Portuguese polytechnic higher education | eng |
| dc.title.alternative | Marketing, satisfação e motivação: uma aplicação no contexto do ensino superior politécnico português | por |
| dc.type | conference paper | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/GES/04752/2019 | |
| oaire.awardTitle | Unidade de Investigação Aplicada em Gestão | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FGES%2F04752%2F2019/PT | |
| oaire.citation.conferenceDate | 2026 | |
| oaire.citation.conferencePlace | Mirandela | |
| oaire.citation.endPage | 312 | |
| oaire.citation.startPage | 309 | |
| oaire.citation.title | IV Conferência Internacional de Políticas Públicas e Ciência de Dados (IVCIPPCD) | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |
| person.familyName | Correia | |
| person.givenName | Ricardo Jorge | |
| person.identifier.ciencia-id | D317-BBEE-9FBE | |
| person.identifier.orcid | 0000-0003-1084-5499 | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
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