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Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal

2019Journal article Open access
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dc.contributor.authorRibeiro, Maria Isabel
dc.contributor.authorFernandes, António
dc.contributor.authorCabo, Paula
dc.contributor.authorDiniz, Francisco
dc.date.accessioned2019-10-28T17:28:19Z
dc.date.available2019-10-28T17:28:19Z
dc.date.issued2019
dc.description.abstractHoney is considered the only food of animal origin that can be consumed without being processed. The literature presents several reasons associated with the consumption of honey, namely, it is a natural and healthy product; its dietary, nutritional and medicinal characteristics; the product quality; the region of origin; the information available on the product label, the brand's reputation; as well as, the variety, texture, taste, aroma, appearance, packaging and price. Thus, this research intends to identify determinant factors on which consumers base their purchasing decision. Therefore, a cross-sectional study was developed based on a non-probabilistic sample of 474 individuals, of whom 399 were honey consumers. Data collection took place from March to May 2016 and was based on a questionnaire [1], which was applied directly to consumers in the city of Bragança. Later, data was analysed with SPSS 23.0 software. The data analysis included a univariate descriptive analysis and a multivariate analysis that involved the estimation of a binary logistic regression in order to identify the determinant factors of honey purchase and consumption. The statistically significant parameters included taste, colour, origin and certification label, at a significance level of 1%. These characteristics explained 68.9% of the consumer's decision to purchase honey. It is noteworthy that the certification label was considered important by non-honey consumers, probably when they purchase the product to offer. While taste, colour and country of origin were important characteristics that honey consumers valued in the purchasing decision process.pt_PT
dc.description.sponsorshipThe article has been prepared with the support of (a) the Foundation for Science and Technology (FCT, Portugal) and the ERDF under the program PT2020 for financial support to CIMO (UID/AGR/00690/2019) and (b) CETRAD, funded UI & D by national funds through the Foundation for Science and Technology (FCT), under the project UID/SOC/04011/2019.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRibeiro, Maria Isabel; Fernandes, António; Cabo, Paula; Diniz, Francisco J. (2019). Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal. Economy of Region. ISSN 2072-6414. 15:3 p. 822-833pt_PT
dc.identifier.doi10.17059/2019-3-15pt_PT
dc.identifier.eissn2072-6406
dc.identifier.issn2072-6414
dc.identifier.urihttp://hdl.handle.net/10198/19702
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relationMountain Research Centre
dc.relationCentre for Transdisciplinary Development Studies
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/pt_PT
dc.subjectConsumerspt_PT
dc.subjectHoneypt_PT
dc.subjectTrendspt_PT
dc.subjectDeterminant factorspt_PT
dc.subjectPurchasept_PT
dc.titleTrends in honey purchase and consumption in Trás-os-Montes Region, Portugalpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleMountain Research Centre
oaire.awardTitleCentre for Transdisciplinary Development Studies
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FAGR%2F00690%2F2019/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FSOC%2F04011%2F2019/PT
oaire.citation.endPage833pt_PT
oaire.citation.issue3pt_PT
oaire.citation.startPage822pt_PT
oaire.citation.titleEkonomika Regiona [Economy of Region]pt_PT
oaire.citation.volume15pt_PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
person.familyNameRibeiro
person.familyNameFernandes
person.familyNameCabo
person.givenNameMaria Isabel
person.givenNameAntónio
person.givenNamePaula
person.identifier2474707
person.identifier.ciencia-id8D1B-9409-7921
person.identifier.ciencia-id831E-7E0E-DFC1
person.identifier.ciencia-id171A-E569-EAF4
person.identifier.orcid0000-0002-5425-006X
person.identifier.orcid0000-0002-9971-4796
person.identifier.orcid0000-0002-8462-7657
person.identifier.scopus-author-id58492545800
person.identifier.scopus-author-id55815966700
person.identifier.scopus-author-id41961021900
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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