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O plano de negócios existente é a tese final de Nicolas Gassner no Programa de Mestrado Empreendedorismo e Inovação do Instituto Politécnico de Bragança, Portugal.
O plano de negócios apresenta a empresa travelsolut com as suas marcas Einreiseservice Kapverden, Connection United e Einreiseregistrierung Kapverden. Entre outras coisas, é calculado o volume de mercado potencial para Einreiseservice Kapverden. Além disso, o teste prático realizado é avaliado e os dados são analisados. Também são apresentadas as possibilidades de expansão e desenvolvimento do Einreiseservice Kapverden e o potencial de mercado adicional para Connection United e Einreiseregistrierung Kapverden. As primeiras estimativas da evolução do mercado em relação à pandemia Corona já foram levadas em consideração. A situação competitiva também é analisada e um conceito inicial de marketing é desenvolvido. No planejamento financeiro, as expectativas de vendas específicas são calculadas a partir do volume de mercado estimado e as participações de mercado e os lucros potenciais antes dos impostos são mostrados.
Uma vez que a tese se qualifica não apenas como um plano de negócios, mas também como um trabalho fundamentado cientificamente, no início dos respetivos capítulos são apresentados os embasamentos teoréticos e as informações, que são posteriormente convertidas em prática dentro do plano de negócios da travelsolut. Assim, o presente trabalho é uma diretriz para a elaboração de planos de negócios, que é imediatamente implementado por meio de um exemplo prático específico.
O Einreiseservice Kapverden da travelsolut já foi testado no mercado por meio de uma fase de teste que resultou em números bem fundamentados através dos quais o autor pode, entre outras coisas, avaliar o potencial da empresa.
Os baixos custos iniciais, uma fase de teste bem-sucedida e a elaboração do plano de negócios mostram que a empresa travelsolut com as suas submarcas tem potencial e é viável como negócio.
The existing business plan is the final thesis of Nicolas Gassner in the Master Program Entrepreneurship and Innovation at the Polytechnic Institute of Bragança, Portugal. The business plan introduces the umbrella company travelsolut and its brands Einreiseservice Kapverden, Connection United, and Einreiseregistrierung Kapverden. Among other things, the potential market volume for Einreiseservice Kapverden is calculated. Furthermore, the practical test that has been carried out is evaluated, and the data analyzed. Moreover, the expansion and further development possibilities of the Einreiseservice Kapverden and the further market potential for Connection United and Einreiseregistrierung Kapverden are presented. The first estimates of market developments concerning the corona pandemic are already taken into account. The competitive situation is also analyzed, and an initial marketing concept is developed. In financial planning, specific sales expectations are calculated from the estimated market volume, and market shares and the potential pre-tax profits are shown. Since the thesis qualifies not only as a business plan but also as a scientifically founded work, at the beginning of the respective chapters, the theoretical background and information are presented, which are then converted into practice within the business plan of travelsolut. As a result, the present work is a guideline for creating business plans, which is immediately implemented through a specific, practical example. Einreiseservice Kapverden of travelsolut has already been tested on the market through a test phase that resulted in well-founded figures through which the author can, among other things, assess the company's potential. Low start-up costs, a successful test phase, and the business plan's creation show that the company travelsolut with its sub-brands has potential and is feasible as a business.
The existing business plan is the final thesis of Nicolas Gassner in the Master Program Entrepreneurship and Innovation at the Polytechnic Institute of Bragança, Portugal. The business plan introduces the umbrella company travelsolut and its brands Einreiseservice Kapverden, Connection United, and Einreiseregistrierung Kapverden. Among other things, the potential market volume for Einreiseservice Kapverden is calculated. Furthermore, the practical test that has been carried out is evaluated, and the data analyzed. Moreover, the expansion and further development possibilities of the Einreiseservice Kapverden and the further market potential for Connection United and Einreiseregistrierung Kapverden are presented. The first estimates of market developments concerning the corona pandemic are already taken into account. The competitive situation is also analyzed, and an initial marketing concept is developed. In financial planning, specific sales expectations are calculated from the estimated market volume, and market shares and the potential pre-tax profits are shown. Since the thesis qualifies not only as a business plan but also as a scientifically founded work, at the beginning of the respective chapters, the theoretical background and information are presented, which are then converted into practice within the business plan of travelsolut. As a result, the present work is a guideline for creating business plans, which is immediately implemented through a specific, practical example. Einreiseservice Kapverden of travelsolut has already been tested on the market through a test phase that resulted in well-founded figures through which the author can, among other things, assess the company's potential. Low start-up costs, a successful test phase, and the business plan's creation show that the company travelsolut with its sub-brands has potential and is feasible as a business.
Descrição
Mestrado em Empreendedorismo e Inovação ESTG-IPB
Palavras-chave
Plano de negócios Empreendedorismo Negócios e marketing online Turismo Produtos de viagem Alemanha Cabo Verde