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The QR code as a communication tool in cultural valorization: intercultural study between the cities of Bragança (Portugal) and Salvador (Brazil)

2021Conference paper Restricted access
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dc.contributor.authorGutierriz, Ives Emídio
dc.contributor.authorLopes, Isabel Maria
dc.contributor.authorRodriguez, Vanessa
dc.contributor.authorNunes, Alcina
dc.date.accessioned2021-02-15T15:10:34Z
dc.date.available2021-02-15T15:10:34Z
dc.date.issued2021
dc.description.abstractThis study aims to investigate, through the visitor's perception, the degree of adoption of the QR Code technology and how much it can contribute to keeping the local memory and culture alive. A quantitative research methodology has been adopted using an exploratory descriptive and inferential analysis of the data. Data has been collected using a non-probabilistic sample to which has been applied a questionnaire survey, in October and November 2019, under an intercultural study between the cities of Bragança (Portugal) and Salvador (Brazil). Out of the 503 respondents, 84.5% know the QR Code and 85.3% have already used this technology. Visitors demonstrate receptivity to the adoption of the QR Code ap-plied to culture by positively agreeing to use it for this purpose, even though the sample less frequently used it in tourist visits. It was found that the use of this technology can collaborate with the promotion of local tourism and social inclu-sion.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationGutierriz, Ives; Lopes, Isabel Maria; Rodriguez, Vanessa; Nunes, Alcina (2021) The QR code as a communication tool in cultural valorization: intercultural study between the cities of Bragança (Portugal) and Salvador (Brazil). . In: Abreu A., Liberato D., González E.A., Garcia Ojeda J.C. (eds) Advances in Tourism, Technology and Systems. ICOTTS 2020. Smart Innovation, Systems and Technologies. In International Conference on Tourism, Technology and Systems, ICOTTS 2020. Cartagena, Colombia. 209, p. 251-265pt_PT
dc.identifier.doi10.1007/978-981-33-4260-6_23pt_PT
dc.identifier.isbn21903026 21903018
dc.identifier.urihttp://hdl.handle.net/10198/23292
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relationApplied Management Research Unit
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectQR Codept_PT
dc.subjectTourismpt_PT
dc.subjectCulturept_PT
dc.subjectInterculturalitypt_PT
dc.subjectTechnologypt_PT
dc.titleThe QR code as a communication tool in cultural valorization: intercultural study between the cities of Bragança (Portugal) and Salvador (Brazil)pt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.awardTitleApplied Management Research Unit
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT
oaire.citation.conferencePlaceCartagena, Colombiapt_PT
oaire.citation.endPage265pt_PT
oaire.citation.startPage251pt_PT
oaire.citation.titleInternational Conference on Tourism, Technology and Systems, ICOTTS 2020pt_PT
oaire.citation.volume209pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameLopes
person.familyNameNunes
person.givenNameIsabel Maria
person.givenNameAlcina
person.identifier.ciencia-id8812-AE1C-A316
person.identifier.ciencia-id1111-680F-0CAF
person.identifier.orcid0000-0002-5614-3516
person.identifier.orcid0000-0003-4056-9747
person.identifier.ridA-1728-2014
person.identifier.ridM-8259-2013
person.identifier.scopus-author-id55211017300
person.identifier.scopus-author-id55907654000
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication111716db-94a0-4c24-b739-330dc2ae79fc
relation.isAuthorOfPublicationf96c3560-c1d3-432c-aa84-49982ea86106
relation.isAuthorOfPublication.latestForDiscovery111716db-94a0-4c24-b739-330dc2ae79fc
relation.isProjectOfPublicationdb81737a-fcb8-4cd9-b025-f7465790c52b
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