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Abstract(s)
O turismo assume uma importância colossal a nível mundial e é de facto uma indústria
dinâmica e propensa a incitar muitas outras. Na Era contemporânea, as práticas do turismo
assentam tendencialmente na valorização da autenticidade e da originalidade das
experiências, que são tão mais aprazíveis quanto maiores as emoções que despertam. Nesta
fileira, o enoturismo apresenta-se como um segmento altamente promissor, que conjuga uma
panóplia de serviços com as experiências vinícolas e afigura-se como um elemento
dinamizador dos destinos e dos sentidos. A sua materialização advém fundamentalmente da
estruturação de rotas, que consolidam a oferta turística alusiva ao vinho e incorporam, na sua
essência, valores de sustentabilidade e de preservação da matriz histórica, natural e cultural
dos territórios.
O Turismo de Portugal tem vindo a reconhecer a excelência do património desta natureza e a
notoriedade dos terroirs, que se estendem de Norte a Sul do país até às ilhas, ambicionando
sumptuosamente a afirmação deste produto turístico enquanto ativo estratégico qualificador do
nosso destino. Para a região Transmontana, detentora de vinhos de prestígio e de um
património cultural e paisagístico ímpar, o enoturismo emerge e apresenta um potencial
avassalador, cuja dinamização é pertinente, mas proporcionalmente desafiante.
Nesta sequência, a temática desta investigação centra-se na proposta de desenvolvimento da
rota dos vinhos de Trás-os-Montes, assumindo-se que a sua inexistência traduz o
subaproveitamento do património regional, que deve ser elevado e projetado, de acordo com a
ancestralidade e a singularidade que o território incorpora. Para tal, e sendo este um projeto
integrado no paradigma da interioridade, o modelo delineado comporta atributos consistentes
de empreendedorismo e exequibilidade, que visa criar um valor efetivo, para o território e para
quem nele habita.
Tourism has become colossally important all around the world as a dynamic industry that gives rise to many others. In the modern Era, tourism trends are based on emphasising the authenticity and originality of the visiting experience, both as regards the pleasure it induces and the emotions it triggers. As such, wine tourism is an extremely promising sector, merging an array of services to the winemaking process to enrich the experience of visiting the destinations and arousing the senses. Wine tourism essentially involves formulating routes that consolidate the tourism activities linked to wine and which embody in essence the values of sustainability and preservation of the historical, natural and cultural makeup of the regions in question. Portugal Tourism has recognised the excellence of patrimony of this nature and the prestige of the vineyards that extend for north to south of Portugal and even its islands, with a view to boosting the affirmation of this sumptuous tourist product as a strategic asset that enhances the destination. For the Transmontana region, which produces prestigious wines and boasts unrivalled attractions in terms of its cultural offer and landscape, wine tourism has tremendous potential, making its implementation pertinent, but at the same time challenging. Therefore, the topic of this research focuses on the proposal to develop the Trás-os-Montes wine route on the premise that the failure to do so is failing to take advantage of a regional asset that should be enhanced and trumpeted, in keeping with the ancient and singular traditions of the surrounding territory. To do so, and as a project based on an inland region of Portugal, the model calls for the attributes of entrepreneurship and practicability, which effectively create value for the region and its communities.
Tourism has become colossally important all around the world as a dynamic industry that gives rise to many others. In the modern Era, tourism trends are based on emphasising the authenticity and originality of the visiting experience, both as regards the pleasure it induces and the emotions it triggers. As such, wine tourism is an extremely promising sector, merging an array of services to the winemaking process to enrich the experience of visiting the destinations and arousing the senses. Wine tourism essentially involves formulating routes that consolidate the tourism activities linked to wine and which embody in essence the values of sustainability and preservation of the historical, natural and cultural makeup of the regions in question. Portugal Tourism has recognised the excellence of patrimony of this nature and the prestige of the vineyards that extend for north to south of Portugal and even its islands, with a view to boosting the affirmation of this sumptuous tourist product as a strategic asset that enhances the destination. For the Transmontana region, which produces prestigious wines and boasts unrivalled attractions in terms of its cultural offer and landscape, wine tourism has tremendous potential, making its implementation pertinent, but at the same time challenging. Therefore, the topic of this research focuses on the proposal to develop the Trás-os-Montes wine route on the premise that the failure to do so is failing to take advantage of a regional asset that should be enhanced and trumpeted, in keeping with the ancient and singular traditions of the surrounding territory. To do so, and as a project based on an inland region of Portugal, the model calls for the attributes of entrepreneurship and practicability, which effectively create value for the region and its communities.
Description
Keywords
Enoturismo Turismo Vinho Rota dos vinhos Trás-os-Montes