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O impacto do conhecimento ecológico e das atitudes ambientais na compra de alimentos em Portugal
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Abstract(s)
A produção de alimentos é uma atividade essencial. O sistema alimentar da União
Europeia (UE) visa garantir o acesso a alimentos frescos e seguros. No entanto, tem-se
verificado que o setor agroalimentar tem um impacto negativo sobre o ambiente. Por isso,
esta investigação pretende contribuir para o debate sobre o impacto do interesse pelo
conhecimento ecológico, do conhecimento sobre questões ecológicas e do planeamento
de compras consciente, das atitudes e comportamentos sustentáveis. Neste contexto, este
estudo pretende dar a conhecer a orientação dos consumidores, isto é, pretende-se saber
até que ponto as questões ambientais são tidas em consideração nas decisões de compra
de alimentos. Para isso, será desenvolvido um estudo quantitativo, do tipo cross-section
ou transversal, baseado na aplicação de um questionário, adaptado da literatura, a
consumidores portugueses. Os estudos quantitativos permitem medir opiniões,
comportamentos, hábitos e atitudes tendo como base uma amostra. A amostra deste
estudo é constituída por 696 consumidores de nacionalidade portuguesa com idades
compreendidas entre 18 e os 74 anos. A média de idades registada foi de 28,97 anos (DP
= 12,81), a mediana de 22 anos, sendo a moda de 18 anos. A maioria dos inquiridos
(57,6%) reside nos distritos do Porto (26,1%), Bragança (18,4%) e Braga (13,1%).
Os resultados evidenciaram uma associação positiva entre o conhecimento
ecológico, o interesse em questões ambientais e os comportamentos de compra
ecológicos, o planeamento consciente de compras e as atitudes e comportamentos
sustentáveis. Adicionalmente, a idade dos consumidores desempenha um papel
importante na adoção desses comportamentos, uma vez que os indivíduos mais velhos
revelaram uma maior predisposição para valorizar aspetos ambientais e sociais nas suas
decisões de compra.
Estas descobertas constituem uma valiosa contribuição para a compreensão dos
fatores que influenciam os comportamentos de consumo sustentável, proporcionando
informações relevantes para a elaboração de políticas e estratégias eficazes neste domínio.
O estudo contextualiza os resultados no contexto específico de Portugal, contribuindo
para a ampliação do conhecimento sobre o consumo sustentável neste país.
Food production is an essential activity. The European Union (EU) food system aims to ensure access to fresh and safe food. However, it has been found that the agri- food sector has a negative impact on the environment. Therefore, this research aims to contribute to the debate on the impact of interest in ecological knowledge, knowledge about ecological issues and purchasing planning on green attitudes, behaviours and purchasing habits. In this context, this study intends to make known the consumers' orientation, that is, it intends to know to what extent environmental issues are taken into account in food purchasing decisions. For this, a quantitative and cross-sectional study was developed based on the application of a questionnaire, adapted from the literature to Portuguese consumers. Quantitative studies allow the measurement of opinions, behaviours, habits and attitudes based on a sample. The sample for this research involved 696 Portuguese consumers aged between 18 and 74 years old. The average age was 28.97 years old (SD = 12.81), the median was 22 years old, and the mode was 18 years old. Most of the respondents (57.6%) lived in Porto (26.1%), Bragança (18.4%) and Braga (13.1%) districts. The results have revealed a positive association between ecological knowledge, interest in environmental issues, and ecologically conscious purchasing behaviours, conscious shopping planning, and sustainable attitudes. Additionally, the age of consumers plays an important role in the adoption of these behaviours, as older individuals demonstrated a greater inclination to value environmental and social aspects in their purchasing decisions. These findings represent a valuable contribution to the understanding of the determinants of sustainable consumption behaviours, providing relevant insights for the development of effective policies and strategies in this field. Furthermore, the study contextualizes the results within the specific context of Portugal, contributing to the expansion of knowledge regarding sustainable consumption in this country.
Food production is an essential activity. The European Union (EU) food system aims to ensure access to fresh and safe food. However, it has been found that the agri- food sector has a negative impact on the environment. Therefore, this research aims to contribute to the debate on the impact of interest in ecological knowledge, knowledge about ecological issues and purchasing planning on green attitudes, behaviours and purchasing habits. In this context, this study intends to make known the consumers' orientation, that is, it intends to know to what extent environmental issues are taken into account in food purchasing decisions. For this, a quantitative and cross-sectional study was developed based on the application of a questionnaire, adapted from the literature to Portuguese consumers. Quantitative studies allow the measurement of opinions, behaviours, habits and attitudes based on a sample. The sample for this research involved 696 Portuguese consumers aged between 18 and 74 years old. The average age was 28.97 years old (SD = 12.81), the median was 22 years old, and the mode was 18 years old. Most of the respondents (57.6%) lived in Porto (26.1%), Bragança (18.4%) and Braga (13.1%) districts. The results have revealed a positive association between ecological knowledge, interest in environmental issues, and ecologically conscious purchasing behaviours, conscious shopping planning, and sustainable attitudes. Additionally, the age of consumers plays an important role in the adoption of these behaviours, as older individuals demonstrated a greater inclination to value environmental and social aspects in their purchasing decisions. These findings represent a valuable contribution to the understanding of the determinants of sustainable consumption behaviours, providing relevant insights for the development of effective policies and strategies in this field. Furthermore, the study contextualizes the results within the specific context of Portugal, contributing to the expansion of knowledge regarding sustainable consumption in this country.
Description
Keywords
Sustentabilidade Comportamento ecológico Consumidor Conhecimento ecológico Atitude ambiental Meio Ambiente Bens alimentares