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The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products

2019Book part Restricted access
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dc.contributor.authorCunha, Carlos R.
dc.contributor.authorMendonça, Vítor
dc.contributor.authorCarvalho, Aida
dc.contributor.authorMorais, Elisabete Paulo
dc.date.accessioned2019-05-28T09:43:30Z
dc.date.available2019-05-28T09:43:30Z
dc.date.issued2019
dc.description.abstractIn small and rural regions, where we can many times find top quality products, there is, many times, a greater difficulty in promoting their products. This difficulty begins in the nature of the companies that manufacture these products. These companies are typically family-owned or small-sized, not having large capacity to carry out very elaborate marketing strategies. They often depend of the tourist attractiveness of the regions themselves to leverage their sales. This paper discuss the challenges for the promotion of regional products and rural regions, review the role of smartphones and the main tag-based contextualization mechanisms and their potential for leverage the sale of rural regional products and, finally, presents a cooperation based conceptual model, where are combined contextualization-tags and mobile devices to promote regional products, leverage sales and promote rural regions by attracting new visitants, making regional products a window-mechanism to the promotion of rural regions heritage and tourism-related services.pt_PT
dc.description.sponsorshipUNIAG, R&D unit funded by the FCT – Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education. UID/GES/4752/2016.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCunha, Carlos R.; Mendonça, Vítor; Carvalho, Aida; Morais, Elisabete Paulo (2019). The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products. In Lecture Notes in Information Systems and Organisation. Heidelberger: Springer, p. 129-137
dc.identifier.doi10.1007/978-3-030-14850-8_9pt_PT
dc.identifier.issn2195-4976
dc.identifier.urihttp://hdl.handle.net/10198/19320
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.relationUnidade de Investigação Aplicada em Gestão
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectRural regionspt_PT
dc.subjectRural productspt_PT
dc.subjectModelpt_PT
dc.subjectTag-based contextualizationpt_PT
dc.subjectPromotionpt_PT
dc.titleThe potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through productspt_PT
dc.typebook part
dspace.entity.typePublication
oaire.awardTitleUnidade de Investigação Aplicada em Gestão
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FGES%2F4752%2F2016/PT
oaire.citation.titleLecture Notes in Information Systems and Organisationpt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameCunha
person.familyNameMendonça
person.familyNameCarvalho
person.familyNameMorais
person.givenNameCarlos R.
person.givenNameVítor
person.givenNameAida
person.givenNameElisabete Paulo
person.identifierR-001-NSC
person.identifier.ciencia-id2316-5664-FF6F
person.identifier.ciencia-id591A-BFEF-2CD2
person.identifier.ciencia-id7A1B-FC39-9BC4
person.identifier.ciencia-id541E-1263-2337
person.identifier.orcid0000-0003-3085-1562
person.identifier.orcid0000-0001-7020-8235
person.identifier.orcid0000-0001-8997-9195
person.identifier.orcid0000-0002-1923-2341
person.identifier.ridH-2678-2014
person.identifier.ridW-1757-2017
person.identifier.scopus-author-id57202512811
person.identifier.scopus-author-id36550587200
person.identifier.scopus-author-id27568052000
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typebookPartpt_PT
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relation.isAuthorOfPublication.latestForDiscovery42771c5a-f333-426b-88ee-dc11f4abac66
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