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Advisor(s)
Abstract(s)
A crescente complexidade e competitividade do mercado atual, comprovadas pelos diversos estudos de mercado, obriga as novas empresas a desenvolverem modelos de negócio inovadores e a criar elementos diferenciadores, para se destacarem dos atuais concorrentes, e assim atraírem potenciais consumidores. Uma das entidades, que pelas suas caraterísticas, podem ser consideradas mais frágeis, no mundo do empreendedorismo, são as Startups. Caraterizadas pelo seu alto nível de incerteza (quanto à sua permanência no mercado) e dúvidas quanto ao seu sucesso, ainda em fase prematura, faz delas instituições com extrema vulnerabilidade, a diversas condições externas e adversas. No entanto, o subjetivismo do conceito de inovação, aliado à criatividade que se encontra na base da criação associada a grande parte dos produtos/serviços oferecidos pelas mesmas, torna a criação das Startups bastante mais interessante. O objetivo deste estudo é analisar o contexto empresarial de um grupo de Startups e perceber qual a sua perspetiva relativamente à inovação e dinâmica da mesma nestas organizações. A pergunta que se pretende responder é: a criação e desenvolvimento de produtos e serviços é uma resposta a uma necessidade pessoal de quem empreende ou uma necessidade identificada na sociedade em geral? Baseada num guião estruturado, foram realizadas quatro entrevistas a quatro fundadores de Startups diferentes. O estudo revelou que existem várias motivações para a criação de novos produtos, no entanto o espírito empreendedor de quem cria novos produtos também tem uma grande influência nesse processo. Um enquadramento teórico baseado nos conceitos de empreendedorismo, Startups e inovação irá explicar o papel das Startups na economia portuguesa e a sua importância na sociedade (Sarkar, 2014). Complementarmente, a articulação adequada de ambos os conceitos, empreendedorismo e inovação, ajudará a entender o mercado incerto onde as Startups estão inseridas.
The growing complexity and competitiveness of the current market, as evidenced by the various market studies, compels new companies to develop innovative business models and to create differentiating elements, to stand out from current competitors, and thus attract potential consumers. One of the entities, which by their characteristics, can be considered more fragile, in the world of entrepreneurship, are Startups. Characterized by their high level of uncertainty (regarding their permanence in the market) and doubts about their success, still in a premature phase, it makes them institutions with extreme vulnerability, to various external and adverse conditions. However, the subjectivism of the concept of innovation, combined with the creativity that is at the basis of creation associated with most of the products / services offered by them, makes the creation of Startups much more interesting. The aim of this study is to analyze the business context of a group of Startups and understand their perspective regarding innovation and dynamics in these organizations. The question to be answered is: is the creation and development of products and services a response to a personal need of the entrepreneur or a need identified in society in general? Based on a structured script, four interviews were conducted with four founders of different Startups. The study revealed that there are several motivations for the creation of new products, however the entrepreneurial spirit of those who create new products also has a great influence on this process. A theoretical framework based on the concepts of entrepreneurship, Startups and innovation will explain the role of Startups in the Portuguese economy and their importance in society (Sarkar, 2014). In addition, the proper articulation of both concepts, entrepreneurship and innovation, will help to understand the uncertain market where Startups are located.
The growing complexity and competitiveness of the current market, as evidenced by the various market studies, compels new companies to develop innovative business models and to create differentiating elements, to stand out from current competitors, and thus attract potential consumers. One of the entities, which by their characteristics, can be considered more fragile, in the world of entrepreneurship, are Startups. Characterized by their high level of uncertainty (regarding their permanence in the market) and doubts about their success, still in a premature phase, it makes them institutions with extreme vulnerability, to various external and adverse conditions. However, the subjectivism of the concept of innovation, combined with the creativity that is at the basis of creation associated with most of the products / services offered by them, makes the creation of Startups much more interesting. The aim of this study is to analyze the business context of a group of Startups and understand their perspective regarding innovation and dynamics in these organizations. The question to be answered is: is the creation and development of products and services a response to a personal need of the entrepreneur or a need identified in society in general? Based on a structured script, four interviews were conducted with four founders of different Startups. The study revealed that there are several motivations for the creation of new products, however the entrepreneurial spirit of those who create new products also has a great influence on this process. A theoretical framework based on the concepts of entrepreneurship, Startups and innovation will explain the role of Startups in the Portuguese economy and their importance in society (Sarkar, 2014). In addition, the proper articulation of both concepts, entrepreneurship and innovation, will help to understand the uncertain market where Startups are located.
Description
Mestrado APNOR
Keywords
Startups Portugal Inovação Ideias Incerteza