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The role of e-marketing as in specific contexts of sports tourism

2021Conference paper Open access
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dc.contributor.authorCoutinho, Daniela
dc.contributor.authorSousa, Bruno Miguel
dc.contributor.authorFernandes, Paula Odete
dc.date.accessioned2021-10-15T10:22:24Z
dc.date.available2021-10-15T10:22:24Z
dc.date.issued2021
dc.description.abstractAthletics is a sport that is going through several difficulties in Portugal, essentially at the financial level, since support and sponsorships are less and less, blocking the construction of financial sustainability, which is reflected in a reduction of medals won in international competitions. Thus, the application of sports and e-marketing to athletics becomes essential, as it will allow us to understand what consumers want, create attachment and paying attention to their preferences, habits and interests. The aim is to promote athletics in Portugal, to provide an increase in the number of sports tourists. The methodology based on the observation of competitions, conducting interviews applied to the study. From the results of this research, it is concluded that athletics disciplines do not meet an adequate e-marketing strategy, with low dissemination in the media. With a focus on some athletics clubs of Portugal and in the Athletics Federation of Portugal, this research aims to contribute to perspectives in the connection between e-marketing and sports tourism, applying specifically to a case study: athletics in Portugal.pt_PT
dc.description.sponsorshipUNIAG, R&D unit funded by the FCT – Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education. Project no. UIDB/04752/2020.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCoutinho, Daniela; Sousa, Bruno; Fernandes, Paula O. (2021). The role of e-marketing as in specific contexts of sports tourism. In 16th Iberian Conference on Information Systems and Technologies, CISTI 2021. p. 1-5. ISBN 978-989-54659-1-0pt_PT
dc.identifier.doi10.23919/CISTI52073.2021.9476575pt_PT
dc.identifier.isbn978-989-54659-1-0
dc.identifier.urihttp://hdl.handle.net/10198/24034
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relationApplied Management Research Unit
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjecte-marketingpt_PT
dc.subjectSports tourismpt_PT
dc.subjectConsumer behaviourpt_PT
dc.subjectAthleticspt_PT
dc.titleThe role of e-marketing as in specific contexts of sports tourismpt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.awardTitleApplied Management Research Unit
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT
oaire.citation.endPage5pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.title16th Iberian Conference on Information Systems and Technologies, CISTI 2021pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameFernandes
person.givenNamePaula Odete
person.identifierN-3804-2013
person.identifier.ciencia-id991D-9D1E-D67D
person.identifier.orcid0000-0001-8714-4901
person.identifier.scopus-author-id35200741800
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication2269147c-2b53-4d1c-bc1b-f1367d197262
relation.isAuthorOfPublication.latestForDiscovery2269147c-2b53-4d1c-bc1b-f1367d197262
relation.isProjectOfPublicationdb81737a-fcb8-4cd9-b025-f7465790c52b
relation.isProjectOfPublication.latestForDiscoverydb81737a-fcb8-4cd9-b025-f7465790c52b

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